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Staff Oct 31, 2008 0 comments

onOne Software, Inc. announces the immediate availability of two upgrades to their award-winning PhotoFrame plug-in. PhotoFrame 4 Professional and Standard Editions are designed to help photographers add the perfect finishing touch to digital photos.

Now supporting Adobe Photoshop Lightroom 2 and Apple Aperture 2.1, PhotoFrame 4 helps photographers of all skill levels quickly and easily create one-of-a-kind works of art with their images. PhotoFrame 4 adds details once mastered only in the darkroom like unique edge effects, frames, borders, adornments and texture overlays. Expanding upon onOne Software’s award-winning plug-in for Adobe Photoshop software, PhotoFrame 4 delivers hundreds of new frames, including exclusive content from professional wedding photographers Kevin Kubota and Vicki Taufer, that today's digital photographers are demanding for their professional and personal work.

PhotoFrame 4 also includes a new easy-to-use frame library with new library management options, updated user-interface, cutting-edge new content, new output options for added user control, and more.

New Features in PhotoFrame 4
New Frame Library – The new Library window in PhotoFrame 4 lets users easily search, browse and preview frames, backgrounds, textures and adornments on their image in real time. Users can immediately see just what each frame selection will look like with their image. A new streamlined light table style view allows users to search and sort frames quickly. With the improved preview quality users can zoom in and choose the best frame for every photo.

New Library Management Options New in PhotoFrame 4 is the ability to change the location of the frame library. Photographers can choose the drive and location and even automatically relocate the library later if needed. In addition, photographers who create and add their own frames can have them automatically added to the PhotoFrame 4 Library making them easier to find in the future.

New & Optimized Content – New cutting-edge content has been added to onOne Software's PhotoFrame 4 allowing photographers to add an exciting and modern look to their photos and albums. The new content includes more realistic film edges along with new texture overlays, backgrounds and adornments. Additionally, the frame content in PhotoFrame 4 has been completely re-mastered providing photographers with a higher quality preview when choosing the best frame for their photo.

New Output Options – The new options palette allows photographers to control how the frames are applied to their photo. Frames, overlays and adornments can be added to the current layer, or a new layer. In addition, frames can be rendered to their own layer allowing for further adjustments or editing in Adobe Photoshop software. Frames from PhotoFrame 4 can even be applied as a layer mask allowing photographers to selectively blend multiple layers together. The output quality of frames in PhotoFrame 4 has been improved for large images and the on-screen preview even displays the layer options just like they will appear in Adobe Photoshop.

Integration with Adobe Photoshop Lightroom 2 and Apple Aperture 2.1 Photographers using Lightroom 2 or Aperture 2.1 can easily access their favorite frames, overlays and adornments from within each application. Photographers can apply a preset to a single photo or an entire batch of photos. They can even open one photo to adjust the frame settings and then apply it to a selection of additional images. The integration between Lightroom 2 and PhotoFrame 4 Professional Edition requires Photoshop CS2, Photoshop CS3 or Photoshop CS4. The integration between Aperture 2.1 and PhotoFrame 4 Professional Edition does not require any additional host applications.

Resizing and Adjusting Multiple Frames PhotoFrame 4 allows photographers to mix, match and combine up to 32 frames together in layers just like in Photoshop. With PhotoFrame 4, photographers can select multiple frame layers and adjust their size, orientation, rotation angle, opacity and more in a single step. Additionally, the background image layer can now be adjusted separately to fit perfectly within the combination of edge effects being added.

Availability and Pricing
PhotoFrame 4 comes in two variations – a Professional Edition and a Standard Edition, which are available for $259.95 and $159.95 respectively direct from onOne Software and select, authorized resellers in the United States and around the world. 

The Professional Edition of PhotoFrame 4 includes all of the functionality of the Standard Edition and adds additional frame, edge and adornment content from some of the top wedding photographers and Photoshop gurus in the industry as well as support for Adobe Photoshop Lightroom 2 and Apple Aperture 2.1.

Both editions of PhotoFrame 4 are immediately available for electronic download direct from onOne Software and from authorized resellers in DVD format.

http://www.ononesoftware.com

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News
Staff Oct 30, 2008 0 comments

Photographer’s Edge and BetterPhoto.com have partnered to create products and strategies to assist photographers in improving their skills and displaying and reselling their work in the form of high quality Keepsake Greeting Cards.

BetterPhoto.com offers interactive online photography classes instructed by their own staff of talented pro photographers. BetterPhoto.com will create specific ideas and skills in a program on how to generate “Good to Great” photos that will result in “Good to Great” Keepsake Photo Greeting Cards that could be used to enter the $8 billion Greeting Card marketplace.  They are also creating a “BetterPhoto Pro” website to include a Photographer’s Edge Greeting Card storefront option.  This enables virtually anyone to have a professional marketing site to easily post images online.

Photographer’s Edge, manufacturer of the patented do-it –yourself Keepsake Photo Greeting Card Frame, offers an extensive line of products from Holiday Cards, Occasion Cards, Event Cards and Friendship Cards to their best selling Border Cards which can be used for Nature, Portrait or any other creative photography.  All card and calendar products are environmentally friendly made from recycled stock and printed with soy-based inks.  Customers easily create their own high quality personalized greeting cards for personal use or to resell at art shows, photo shows, tourist areas or on their website. This partnership will enable many talented photographers and photo-enthusiasts to benefit by learning new photo and marketing skills and turning their hobby into a year round business.

For more information, please visit www.PhotographersEdge.com and www.BetterPhoto.com

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News
Staff Oct 29, 2008 0 comments

Olympus Imaging Corporation, Panasonic Corporation, and Sigma Corporation have joined forces to launch an online firmware update service that will enable users to easily update the firmware in interchangeable DSLR lenses compliant with the Four Thirds System Standard, even when the camera and lens are not made by the same manufacturer. Scheduled to start on October 15, 2008, this new joint service is the first of its kind in the industry.

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News
Staff Oct 28, 2008 0 comments

EZPnP has developed its first portable memory card backup device with photo viewing capability. The new EZDigiMagic model DM220-P08 allows users to burn files directly from memory cards to CD or DVD discs.  Additionally, its 2” color TFT screen can preview images from either the memory card or the backup disc—all without using a computer.  The preview function also offers both multiple-image and single-image viewing, while providing zoom-in, zoom-out, and scrolling options for each photo that’s displayed.

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News
Staff Oct 27, 2008 0 comments

Calumet Photographic introduces its fantastic new line of supersized frames: 8.4 inches, 10.4 inches and 15 inches. These stylish photo frames give your photographs an entirely new dimension. Place your memory card or USB flash drive directly into the frame, then watch your photographic memories in brilliant living color and amazing detail. You can also choose to have the images accompanied by your own soundtrack.

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News
Staff Oct 27, 2008 0 comments

Carl Zeiss is expanding its successful line of SLR lenses with the introduction of the Zeiss ZE Lenses with EF bayonet for all analog and digital EOS camera models.

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News
Staff Oct 24, 2008 0 comments

Eastman Kodak Company (NYSE:EK) has introduced the world’s first consumer-available wireless picture frame featuring innovative Organic Light Emitting Diode (OLED) technology, a Kodak invention that produces exceptionally sharp and vivid image quality. OLED technology generates greater color depth and saturation than other displays, viewed on panels that are substantially thinner, resulting in a sleek, low-profile design.

The new KODAK OLED Wireless Frame also features built-in Wi-Fi technology that expands the user’s experience by enabling access to pictures, videos and music stored on PCs in other rooms, as well as connectivity to online photo and video sharing sites and Internet content portals for news, weather, sports and more.

At the heart of the new KODAK OLED Wireless Frame is an ultra-thin, 7.6-inch diagonal digital panel that produces stunning image detail, when viewed from any angle. The viewing experience is further enhanced by Kodak Perfect Touch technology, which automatically processes images to improve exposure, brightness and color, and KODAK Image Science, which optimizes image quality for display on OLED panels.

The KODAK OLED Wireless Frame requires no backlighting, and incorporates an ambient light sensor that optimizes the viewing experience by adjusting display brightness based on the surrounding light.  Kodak has also designed a premium audio system into the frame, providing outstanding sound reproduction when enjoying videos, digital music and online content.

The KODAK OLED Wireless Frame will retail for US $999 (MSRP) and will be available at kodak.com beginning in the 2008 holiday season, with additional online and retail distribution to be announced.

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News
Staff Oct 23, 2008 0 comments

Camera Armor, a leader in protective accessories for cameras and digital SLRs, announces the Seattle Sling waterproof camera bag. The first in their new line of Seattle Series Bags, the Seattle Sling features complete protection from the elements, featuring interior dry-bag technology that provides weather-proof protection in addition to impact safety.

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News
Staff Oct 22, 2008 0 comments

Lensbaby, LLC (formerly known as Lensbabies,
LLC) is launching an entire new system of selective focus lenses.
Three new Lensbaby lenses – The Composer, The Muse and The Control
Freak, – make up the new line of products. Each features the new
Lensbaby Optic Swap system. The new Muse and the new Control Freak
replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses,
which will be phased out immediately. With the Composer, Lensbaby
introduces a completely new lens, based on a ball and socket
configuration that delivers smooth selective focus photography with
unparalleled ease of use and greater precision.

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News
Staff Oct 21, 2008 0 comments

onOne Software, Inc. announced that all of their currently shipping Photoshop software plug-ins are already compatible with the new Adobe Photoshop CS4 and Photoshop CS4 Extended software announced yesterday by Adobe. Specifically, the following Photoshop plug-ins from onOne Software are compatible with Photoshop CS4 and Photoshop CS4 Extended.

  • Plug-In Suite 4
  • Genuine Fractals 5 Print Pro
  • Genuine Fractals 5
  • PhotoTools 1 Professional Edition
  • PhotoTools 1 Standard Edition
  • PhotoFrame 4 Professional Edition
  • PhotoFrame 4 Standard Edition
  • Mask Pro 4.1
  • PhotoTune 2.2
  • FocalPoint 1

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