Press Release

ExpoImaging, Inc.introduced the patent pending Rogue Safari Pop-Up Flash Booster, a unique attachment for DSLR cameras that concentrates light from the pop-up flash for photographing subjects at a distance. Optimized for use with telephoto zoom lenses that are 100mm and longer, the Rogue Safari focuses up to 8x more light (an improvement of up to 3 f/stops) on a subject than a DSLR’s unassisted pop-up flash, and up to 12x more than ambient light.

Dressed in magnesium alloy full diecast frame in black and silver the new LUMIX GX7 allows photographers to change their viewing perspective with a newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF offers extraordinary angle of view with unique shooting style – looking down into the viewfinder to level the camera straight on the subject. It comes with an Eye Sensor that automatically turns ON/OFF according to the photographer’s action. The Eye Sensor AF (Auto Focus) automatically begins to focus when a user looks into the LVF, so no shooting opportunity is missed. An Eye Cup, DMW-EC1GU, made of elastic material is sold separately to enhance comfort in viewing either with the naked eye or glasses.

Adorama offers photographers a great selection of Flashpoint brackets to choose from online and in its Manhattan-based store. Varying in shapes and sizes, these brackets can be used to attach speedlights, video lights or other lighting accessories that enhance photos. Specifically, flash brackets afford photographers greater control in changing the direction of light, and they can help prevent red eye.

Argraph Corporation is introducing the new EXUS line of high-tech camera lens filters made in Japan by Marumi Optical Co. Designed to maximize the performance of advanced digital SLR cameras (DSLRs), EXUS filters provide newly developed, patented features that can enhance image quality on both digital and film cameras.