Joe Farace

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Joe Farace Posted: Jul 08, 2013 0 comments
Photogenic Professional Lighting is one of the classic names in portrait lighting and has been making studio equipment for more than 100 years. A lot has changed in technology since 1903 but one thing that hasn’t is Photogenic’s manufacturing their lighting gear for studio or location portrait photography here in the USA. I chose the AKC55K 640 WS Soft Box Portrait kit for this review because it was a 2-light system that includes a soft box on a boom, something beginning portrait photographers sometimes overlook because they think this particular lighting tool is too expensive and too complex to use. My experience with this kit demonstrated otherwise.
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Joe Farace Posted: Aug 30, 2013 Published: Jul 01, 2013 0 comments
A website has more in common with a daily newspaper than a studio brochure and photographers should constantly update it with new images and information about themselves and their services. That’s why having a blog—and updating it regularly—is a must these days. Your site’s overall design must also be reviewed and improved on an ongoing basis to keep it looking fresh. A website is like a living organism that must constantly grow and change in order to survive. When was the last time you updated yours?
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Joe Farace Posted: Aug 09, 2013 Published: Jul 01, 2013 2 comments
All You really need to take a picture is a camera and a lens, but if you decide what you really want to do is make a photograph, a few extra tools come in handy. Any one of the imaging tools in this month’s column will make creating a photograph or making a portrait easier and, in some cases, better than they would be otherwise. For the pro or aspiring professional anything that increases productivity by streamlining workflow while improving the quality of the product delivered to the client translates into making money too, not just photographs.
Joe Farace Posted: Jul 11, 2013 Published: Jun 01, 2013 1 comments
Instead of trying to be just another me-too camera, the K-30 from Pentax Imaging is trying to be different, and that’s a good thing. First, there was the introduction of the K-01 mirrorless camera and now there’s the K-30 SLR, for when the going gets wet and not-so-wild. The rugged Pentax K-30 is designed for photographers who enjoy outdoor lifestyles and combines a weather- and dust-resistant compact body, HD video recording capabilities, and a glass prism optical finder with a 100 percent field of view, something most welcome in the small SLR category. To keep itself high and dry, the camera has 81 seals and is built to be cold resistant and function in temperatures as low as 14˚F, which is a number not all that uncommon here on Daisy Hill, Colorado, in the winter.
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Joe Farace Posted: Aug 02, 2013 Published: Jun 01, 2013 0 comments
“Where ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and perhaps weigh 1.5 tons.”—Popular Mechanics, March 1949

The above quotation makes you wonder about the nature of predictions because a common fallacy is in believing that technology is always going to move in a straight line and not branch out to form a paradigm shift. Or sometimes people, as in the quoted magazine, just didn’t know what was going on in the rest of the world. Bell Labs’ John Bardeen, Walter Brattain, and William Shockley were awarded the Nobel Prize in Physics for research on semiconductors and discovery of the transistor effect in 1947. Yet even today vacuum tubes are not dead and there is a booming if small market in analog audio components. And in our neck of the woods, witness Harman’s announcement of building a factory to make 35mm film cassettes. It might just be too soon to start chiseling film’s tombstone—or not.

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Joe Farace Posted: Jul 09, 2013 Published: Jun 01, 2013 1 comments
When creating their mirrorless camera system, Panasonic wisely, I think, chose the Micro Four Thirds format rather than designing an all-new proprietary lens mount. The system includes two dozen or so Lumix lenses, including conversion lenses, along with adapters for Leica R and M mount lenses, Four Thirds digital SLRs, plus the ability to use lenses from Olympus, Sigma, and Tamron. The Micro Four Thirds system is here to stay and the Lumix DMC-G5 seems a perfect way to jump on board.
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Joe Farace Posted: Jul 11, 2013 Published: Jun 01, 2013 0 comments
Spring will soon be here and I’m looking forward to snow melting and flowers blooming. It’s a good time to appraise your web presence and spruce it up. If you do, I have a suggestion: don’t use Adobe Flash. First, it means millions of people using iPhones, iPads, or iPods can’t view your site.
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Joe Farace Posted: Jun 04, 2013 Published: May 01, 2013 2 comments
There are as many different ways to construct a website as there are to make a photograph, just as there are many genres of photography. Yet all have the same goal: to make a photograph that pleases the maker and viewer alike and makes both think about the experience. That’s why I love photography; there’s so much that can be enjoyed by practitioners of all levels, whether carrying a Micro Four Thirds camera or schlepping a large format view camera around the wilderness. We do it because we love to make photographs. May is National Photo Month so remember to have fun with your photography.
Joe Farace Posted: Jun 25, 2013 Published: May 01, 2013 1 comments
While it may not be nice to fool Mother Nature, photographers have been doing just that since Elsie Wright and Frances Griffiths photographed the “Cottingley Fairies” in 1917, but a lot has changed since then and we’re now more skeptical of images that appear “shopped.” (Portrait photographers engaged in retouching even before Mathew Brady opened his New York studio in 1844.) To me, part of the fun of photography is enhancing reality, creating images that could be true or might be true in a parallel Fringe-like universe. That’s one of the reasons I like shooting digital infrared images because photography, for me, is all about having fun and if you happen to play a harmless—emphasis on harmless—photographic April Fool’s prank on someone, let’s hope it’s accepted in the spirit of the day.
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Joe Farace Posted: May 21, 2013 Published: Apr 01, 2013 1 comments
Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, reports that a study of online retailing in 2006 found that a third of online shoppers with broadband connections abandoned a site if its pages took 4 seconds or longer to load; two-thirds quit when the delay reached 6 seconds. Recent studies by Google and Microsoft found that people abandon a site with a page loading delay of 250 milliseconds. If, as is becoming common in some photographers’ web design, there is a prelude before your real content launches or your server is slow, it does not bode well for increasing the number of visitors to your site.

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