Sigma’s 100-400mm f/5-6.3 DG OS HSM lens ($799) is part of their Contemporary series that the company says blends “refined optical design” with “compact and lightweight construction.” The lens is available for Canon, Nikon, or Sony DSLRs. Although as a DG lens it is designed for full-frame DSLRs, it can also be used with APS-C sensor cameras, where it produces an equivalent field of view of 150-600mm.
There’s more to black-and-white photography than an absence of color. One reason purists refer to black-and-white images as “monochrome” is that it’s a more precise term covering photographs made in sepia and other tones.
One of the hallmarks of fine art photography is the production of archival prints. Which begs the question, does the social media generation care about a print’s longevity or photographic prints at all? Maybe that changes when you drop five figures on a fine art print or hire a high-end photographer to create a portrait you expect to last as long as a traditional silver-based print.
How much do I hate smartphones? Let me count the ways. But seriously, they aren’t going away anytime soon and many photographers, although not moi, have found clever ways to harness the power of these mobile devices. That said, I do own a smartphone albeit an older model and am on many social media platforms.
In the trifecta of portrait lenses—85mm, 105mm, and 135mm—the 85mm focal length is the gateway. It’s short enough for tight shooting spaces, while producing a real portrait look, yet versatile enough for use in other genres, including photojournalism, where a nifty 50 comes up a bit short. Enter Sigma’s 85mm f/1.4 DG HSM Art lens ($1,199) that’s fast enough for reportage and long enough for portraiture.
The late Mr. Newton was certainly onto something. I believe the overwhelming desire of most portrait photographers is to please the client, with seduction, amusement, and entertainment far from their minds. Let me submit this idea: shoot what the client says they want and then shoot something challenging their assumptions. Most wedding clients tend to be traditional but even introducing black and white or infrared images can increase sales and show clients you’re thinking outside the veil.