Joe Farace

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Joe Farace Posted: May 06, 2014 Published: Mar 01, 2014 0 comments
One of the main purposes of having a website is to market you and your photography, right? Yet, based on my experience writing this column you would never know it. Almost half the people I contact requesting permission to feature their sites don’t respond or say “no.” Their sites may be freely available to anybody in the world but they prefer to limit the number of people seeing their work. I always honor their requests but don’t understand this approach to marketing. If you want as many people as possible to see your site, send me an e-mail through the Contact page on my website.
Joe Farace Posted: Apr 11, 2014 Published: Mar 01, 2014 1 comments
First impressions: the D-Lite RX ONE To Go Kit includes a pair of Elinchrom monolights so you know it’s going to contain quality products. Then you discover that the maximum output of each light is 100 watt seconds and you start to think you’ll need more power. That’s until you’re reminded that this fully loaded two-monolight Elinchrom kit sells for less than $700. Interested now?
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Joe Farace Posted: Feb 11, 2014 Published: Jan 01, 2014 1 comments
Not too long ago there was an online discussion about what inspires people to create new images. For me, new things are what inspire me. It can be a new lens, a new accessory, or maybe just a new place to make photographs. Here are some new tools for your inspiration along with a few ways to make old things reinspire you.
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Joe Farace Posted: Mar 04, 2014 Published: Jan 01, 2014 0 comments
In a previous column I offered a few ideas on creating Contact pages with built-in spam protection. Littleton, Colorado’s Tim Mosholder (www.mountainviewphoto.com) sent me a tip for WordPress users that lets you use an e-mail link that’s impervious to spambots. CryptX (http://wordpress.org/plugins/cryptx) is a free WordPress plug-in that automatically changes all e-mail links on your site’s pages by adding [at] and [dot]. For example, Tim’s e-mail is “info[at]mountainviewphoto[dot]com” and the link works when your clients click on it but spambots won’t see it.
Joe Farace Posted: Mar 11, 2014 Published: Jan 01, 2014 0 comments
These days it seems that using LED lighting systems for studio portraiture is like puppies and kittens—everybody loves them, and why not? All you need to do is turn on an LED light panel and shoot, right? While there’s obviously more to it than that, the WYSIWYG nature of LED lighting is especially helpful for new or aspiring pros who want to get up and running quickly or in applications where the lighting needs to be consistent so lots of portraits can be made in a short amount of time, something event photographers will take to heart. With that in mind I recently tested Bowens’ Mosaic LED light panels (#1). Originally developed for film and video use, they are available in models designed for mounting on traditional light stands for portraiture, so I put them to work in my home studio.
Joe Farace Posted: Feb 04, 2014 Published: Dec 01, 2013 0 comments
Lester A. Dine invented the ringlight for making dental photos in 1952 but today people use them for all kinds of photography. A ringlight is a circular light source that surrounds the optical axis of a lens causing light to hit the subject from different angles, producing soft shadows in much the same manner as a light bank. When photographing people, the unique way that a ring flash renders light also produces a shadowy halo around the subject that’s much beloved by fashion photographers. I use a small ring flash to photograph butterflies, but if you want to photograph people, to paraphrase Jaws Chief Brody, “You’re gonna need a bigger light.”
Joe Farace Posted: Jan 14, 2014 Published: Dec 01, 2013 0 comments
The Pentax MX was a 35mm Single Lens Reflex (SLR) camera produced from 1976 to 1985 and, for a time, was the company’s flagship SLR. It was solidly built featuring all-mechanical construction, including the shutter, and only the metering system was battery dependent. The new all-digital, all-electronic Pentax MX-1 couldn’t be more different. For openers, the MX-1 is not an SLR but an advanced digital compact camera with the kind of retro styling that’s all the rage these days with camera designers and, apparently, camera buyers, too. So, how does the MX-1 stack up?
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Joe Farace Posted: Jan 28, 2014 Published: Dec 01, 2013 0 comments
Instead of visions of sugarplums, it’s visions of gadgets, gizmos, and software dancing through digital photographers’ heads during the holiday time. Presented for your approval is a group of fun, clever, and affordable tools that will put a smile on your face when opening holiday gifts and make imaging in 2014 more exciting.
Joe Farace Posted: Dec 24, 2013 Published: Nov 01, 2013 0 comments
Leaves haven’t started falling on Daisy Hill, but soon will be, and just as quickly the number of leaves needing to be raked reminds me of the thousands, maybe tens of thousands, of websites I’ve looked at and written about for Web Profiles over the years. The best are presented here but there are almost as many—maybe more—near misses that fail to make the grade because they lack focus. Not the pictures, mind you, but the purpose of having a site in the first place. While it may seem obvious to you it may not be to the person who lands on your homepage. Fall is a good time to reappraise and perhaps redesign your site for the New Year, giving it not just a new look but also a new purpose. Set a goal for your site and make sure that everything from the colors used to the words and images that appear go toward achieving that goal.
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Joe Farace Posted: Dec 06, 2013 Published: Nov 01, 2013 1 comments
Shortly after I moved into my former home, there was a knock at the door. Standing in front of me was an 8-year-old girl who lived down the street. “I’m selling note cards,” she told me, “I made the pictures.” A second look showed subjects a kid might shoot but others demonstrated that she was thinking about the photographs before making them. I bought several note cards and asked about her camera, which turned out to be borrowed. With her grandmother’s permission I gave her an old, unused digital point-and-shoot. The girl loved the camera and was inspired to keep making photographs and we talked from time to time about her aspirations. Today she’s a young woman with professional ambitions.

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