Joe Farace

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Joe Farace Posted: Aug 26, 2014 0 comments
In any given issue of this magazine you’ll see lots of different genres of photography represented, showing the diversity not only of subject matter but also how these subjects are treated aesthetically and technically. It’s this diversity of style that makes the magazine so readable as well as so much fun. Our readers are a diverse lot, too, and this month you will see an all-readers’ Web Profiles. These readers come from all over the country and use a variety of methods to display their work, but they all have one thing in common: an overriding passion for the art and craft of photography.
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Joe Farace Posted: Aug 26, 2014 0 comments
The most important tip I would like to share about travel photography is never buy a new camera or lens before traveling to Bhutan or even Carhenge. The next most essential travel photography secret is that using your equipment has to be instinctive; when a photo op presents itself you may only have a few seconds to get a shot. There’s no time to think about what menu to use or how to turn on continuous AF, or what exposure mode you’re in. Using your camera has to be instinctive; you should see—or even anticipate—then click the shutter. It’ll make travel more fun, too.
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Joe Farace Posted: Aug 05, 2014 0 comments

There are two kinds of portrait photographers: the first likes to shoot with “available light,” by which they mean “every light that’s available.” For some shooters, setting up five lights to make a portrait is just getting started. The second group prefers to use as few light sources as possible because there’s less gear to fiddle with, which translates into more time spent concentrating on the subject. Isn’t that what making a portrait is all about? Using fewer lights is less expensive, reduces setup time, and results in less weight to transport on location. But can you make a portrait with just one light?

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Joe Farace Posted: Jul 11, 2014 Published: Jun 01, 2014 0 comments
I received similar advice from my own father on my 17th birthday that ultimately put me on the path to a career—not a job—in photography. The photograph here was made by my friend Danny when we climbed the 897 stairs inside the Washington Monument. Inside the classy vinyl camera bag slung over my shoulder is a Kodak Brownie Hawkeye that my parents gave me for a birthday present. I modified the camera to accept close-up and yellow filters that an uncle gave me as a gift. Even then I was interested in enhancing images, and I had no idea what that might hold, but I was fascinated by computers (and robots) back then as well.
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Joe Farace Posted: Jun 29, 2014 Published: May 01, 2014 0 comments
If you want the world to see your images, one of the easiest ways is with a free photoblog from Tumblr (www.tumblr.com). Free or low-cost templates give your blog the look you want. As a fan of Micro Four Thirds system cameras, I started a new blog (http://mirrorlessmusings.tumblr.com) to pick up where last year’s Picture-a-Day blog left off with a spin aimed at mirrorless photography. Using a free template, I had the blog up and running in 15 minutes, and you can, too. Tumblr is interactive so you can have a two-way conversation with admirers of your work. Don’t, as the parable goes, “hide your light under a bushel basket.” Sharing images is what makes photography the universal language and Tumblr makes it easy.
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Joe Farace Posted: May 09, 2014 Published: Apr 01, 2014 0 comments
Aside from how to pronounce my name, the main question readers ask is about the workflow I use to process image files. I find it’s convenient to work with two desktop computers, often at the same time, with a laptop computer used on the road and for testing new software. A Mac Pro handles my daily work with an iMac tasked for e-mail and research but also as a live backup when problems occur with computer number one. The iMac also runs Microsoft Windows 7 using Apple’s Boot Camp. Since my laptop is used for experimentation, and that’s where you’ll find the latest OS and imaging software, I don’t store anything critical on it.
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Joe Farace Posted: Mar 17, 2014 0 comments
Many people think they need to travel far from home to make photographs when, chances are, if they took the time to look around they would discover that photo ops are right around the corner. That’s where self-assignments come in: for the past 30 years mine has been making images that I can walk to from my front door—like the tiny flower in my front yard I captured this afternoon. It wasn’t made for any commercial purpose and is just a way for me to appreciate and document the small things of daily life that many people take for granted. It’s personal projects like this that help us all stretch our talent, skill, and imagination. You can think of it is as a form of digital meditation.
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Joe Farace Posted: May 06, 2014 Published: Mar 01, 2014 0 comments
One of the main purposes of having a website is to market you and your photography, right? Yet, based on my experience writing this column you would never know it. Almost half the people I contact requesting permission to feature their sites don’t respond or say “no.” Their sites may be freely available to anybody in the world but they prefer to limit the number of people seeing their work. I always honor their requests but don’t understand this approach to marketing. If you want as many people as possible to see your site, send me an e-mail through the Contact page on my website.
Joe Farace Posted: Apr 11, 2014 Published: Mar 01, 2014 1 comments
First impressions: the D-Lite RX ONE To Go Kit includes a pair of Elinchrom monolights so you know it’s going to contain quality products. Then you discover that the maximum output of each light is 100 watt seconds and you start to think you’ll need more power. That’s until you’re reminded that this fully loaded two-monolight Elinchrom kit sells for less than $700. Interested now?
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Joe Farace Posted: Apr 15, 2014 Published: Mar 01, 2014 0 comments
Sigma’s 18-35mm f/1.8 DC HSM is part of their DC series of lenses designed for APS-C-sized sensors so the imaging circle is matched to the size of the sensor. For this assignment, I used a Canon EOS 60D with a 22.3x14.9mm sensor, producing an equivalent angle of view of a 28-56mm lens. Shooters of Nikon, Pentax, Sigma, and Sony cameras, the other mounts for which the lens is available, will achieve an angle of view equivalent to 27-52mm. Unlike other lens manufacturers, Sigma priced the different mounts the same ($799) so don’t feel you’re going to be paying a premium for your camera choice. Bucking a trend with camera manufacturers’ lenses, the Sigma 18-35mm f/1.8 DC HSM includes a lens hood at no extra charge.

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