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Press Release Posted: May 17, 2010 0 comments

Sony has introduced two innovative α (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

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Shutterbug Staff Posted: Apr 21, 2006 0 comments

Sony has established a new brand name for its digital single lens reflex (D-SLR)
cameras that will be launched worldwide this summer. Meaning "beginning"
and "essential," the symbol ? (pronounced alpha) will be used. Under
this sub-brand, Sony will produce a complete camera system of accessories and
lenses.



The Sony Alpha system of cameras, lenses and accessories are said to integrate
advanced electromechanical technologies that are key to D-SLR performance, the
versatility of the well-established Maxxum lens mount system, and Sony's
renown in imaging devices and technologies. These include CCD and CMOS imaging
sensors, as well as other image processing technologies, in addition to overall
product miniaturization. People who have already made investments in many of
Konica-Minolta's lenses and accessories will be able to take full advantage
of Sony's new D-SLR cameras.



Sony is already handling support and repair service for existing Konica-Minolta
digital and film cameras, as well as related lenses and accessories in the U.S.
A dedicated call center and strong levels of web support have been established
for these customers.

There is more information available about the new sub-brand at www.sony.com/dslr.
Sony camera and related product support for Konica Minolta customers is also
being offered at www.support.sony.com/EN/KM/service.html.

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Press Release Posted: Mar 18, 2013 1 comments
Sony’s new a NEX-3N digital camera delivers professional quality photos and Full HD videos in an ultra-compact body weighing in at just under 7.5 ounces, making it the world’s smallest and lightest interchangeable lens camera with an APS-C size sensor.
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Press Release Posted: Oct 14, 2013 0 comments
The versatile new Sony α NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch for easier Wi-Fi connectivity.
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Press Release Posted: Sep 19, 2011 1 comments
Sony has introduced the new NEX-7 camera.  Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g). The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution that complements the latest generation of Sony’s BIONZ®  image processing engine.This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

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Press Release Posted: Jun 22, 2011 1 comments

Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.

Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.

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Press Release Posted: Oct 25, 2013 0 comments
Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony has introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.
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Shutterbug Staff Posted: Jul 25, 2014 0 comments
Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame 7, 7R and 7S models.
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Press Release Posted: Aug 29, 2012 1 comments
From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.

Optimized for use with α A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.

“The new SAL55300 lens is a perfect complement to our acclaimed line of alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos,” said Mike Kahn, director of the alpha business at Sony Electronics. “With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it’s a welcome addition to our alpha A-mount system.”

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Press Release Posted: Aug 09, 2011 1 comments
Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images.

The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software.

Dan Havlik Posted: Aug 18, 2014 0 comments

Sony introduced the compact A5100 mirrorless, interchangeable lens camera this morning, which features the same 24-megapixel APS-C size sensor and same Fast Hybrid Autofocus (AF) system as the slightly higher-end A6000 model.

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Staff Posted: Sep 12, 2008 0 comments

Sony is introducing its full-frame (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography. It is designed to deliver ultra-fine picture quality with the world’s highest resolution, 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot Inside anti-shake system.

One look at the camera’s distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100% field of view coverage that would impress even film photography loyalists. The camera’s Exmor CMOS sensor is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.

The sensor is produced using proprietary Sony planarization technologies to ensure an ultra-flat surface across the entire imaging area. Instead of a single analog/digital convertor, the sensor uses over 6,000 on-chip, column-parallel A/D converters to convert analog signals to noise-resistant digital signals at the earliest possible stage. The result is reduced noise and high-speed transfer of data.

Image processing gets a boost in speed and power from the application of two BIONZ image processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ processing system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.

The camera’s newly-developed, body-integrated SteadyShot Inside unit achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. This new unit provides stabilization for Sony, Minolta and Konica-Minolta wide angle, large-aperture lenses, which is difficult for lens-integrated systems.

The ultra-bright viewfinder with 100% field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on every optical surface to deliver its extraordinarily bright and accurate view.

Additionally, the focusing screen is user-replaceable, with additional L-type (grid pattern) and M-type (super spherical acute matte) screens sold separately.

The camera’s newly-developed autofocus system consists of nine wide-area sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.

It also offers high-speed continuous shooting of 24.6 megapixel images at five frames per second. A newly-designed mirror box features a unique parallel-link mirror mechanism that moves on two horizontal axes to accommodate both 100% viewfinder coverage and the body-integrated image stabilization system without increasing the camera’s size. The mirror box also has a new moving magnet actuator, a high-powered coreless motor for a faster shutter charge, and a magnet catcher to minimize mirror bounce and light refraction within the box.

The model’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.

After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.

Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.

Thirteen creative styles can be selected to enhance images and then fine-tuned by customizing contrast, sharpness, zone matching and other parameters, while 3 user-programmable memories provide instant access to as many as 26 different mode settings.

Powerful RAW file processing control is put in the photographer’s hands with the included Image Data Converter SR3 software that delivers faster file processing speeds, easy adjustment of image parameters, Dynamic Range Optimization and a new Peripheral Illumination function that compensates for corner light fall off.

With the camera’s HDMI output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation and color.

Its construction features rugged, lightweight magnesium alloy with moisture-resistant, rubber seals for buttons and dials, an anti-static coating to prevent dust adherence to the imager, and a high-endurance shutter rated for more than 100,000 release cycles.

It has a 3-inch, Xtra Fine LCD screen (921K) makes it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.

The A900 camera will be accompanied with an array of accessories like the recently-announced Sony HVL-F58AM flash unit with its innovative Quick Shift Bounce system, powerful performance with a guide number of 58, and wireless auto flash ratio control.

The Sony VG-C90AM vertical grip offers the same ease of operation when shooting vertically as horizontally, with its button layout and low-position shutter-release button. It also houses two InfoLITHIUM batteries (sold separately) for longer shooting and playback.

The DSLR-A900 body will be available in November for about $3,000 along with related accessories. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com. Online pre-orders begin online on Sept. 10.

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Press Release Posted: May 11, 2014 0 comments
Sony Electronics’ new α6000 camera pushes the limits of mirrorless camera innovation, boasting the world’s fastest AF performance1 at just 0.06 seconds.
The camera is also equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ X processor.
Filed under
Shutterbug Staff Posted: Dec 10, 2007 0 comments

Sony's new mega-capacity Cyber-shot® DSC-T2 digital camera is an
8-megapixel model that features 4GB of internal memory and can store up to 40,000
VGA-quality photos or 1,000 8 megapixel pictures, eliminating the need to manage
multiple media cards. The camera's album folder makes it easy to organize
and access thousands of photos in-camera. Images can be viewed in chronological
order and displayed in a helpful calendar view. By installing the bundled Picture
Motion Browser software, you can also view images by events like birthdays or
Sunday BBQs.



The "sharemark" folder can store those photos and videos deemed
worthy for sharing beyond the camera onto the web. The T2 model is pre-loaded
with Sony PMB Portable software, a user-friendly application that automatically
runs when the device is connected to a compatible PC via the supplied USB cable.
The software lets you publish photos and videos directly to popular web sharing
sites, such as Crackle, Flickr, Photobucket, Shutterfly and YouTube.



The camera has a new look with a compact silver body; black LCD frame; and a
sliding lens cover available in blue, green, pink, white or black. The Sony
LCS-TWE carrying case is also available in the same colors to match the camera.
Its touch-panel LCD screen replaces small buttons with on-screen icons and a
user-friendly interface to make camera operation fast and simple. You can touch
the screen to select the subject you want to focus on (shooting mode) and where
you want to zoom in (playback mode).



Sony's distinctive "smile shutter" function makes capturing
informal portraits and family snapshots effortless. The function automatically
detects and captures a person smiling without the need to press the shutter.
If there are several people in the frame, you can select the primary subject
for the camera to watch by touching the screen. A sequence of up to six smiling
shots can be taken without the need to manually press the shutter.



Combined with such technologies as face detection, optical image stabilization
and high sensitivity (ISO 3200), the camera is equipped to capture life-like
holiday memories.



The T2 camera can be connected to the TV set via HD component cable or an HD
cradle (both sold separately). Equipped with a built-in slide show function,
the camera lets you view photos, complete with dynamic transitions choreographed
to your choice of programmed music clips or by adding your own.



The Cyber-shot DSC-T2 digital camera will ship in December for about $350. Additional
accessories will include batteries, travel chargers, sports packs and cases.
All can be purchased online at sonystyle.com, at Sony Style® retail stores
(www.sonystyle.com/retail),
and at authorized regional dealers.

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Filed under
Shutterbug Staff Posted: Sep 06, 2007 0 comments

Sony is expanding its (Alpha) digital SLR system with the introduction of the
DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
The new model features advanced imaging technologies and ultra-responsive operation,
as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction
common to enthusiast-class D-SLR cameras.


Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates
Super SteadyShot Inside image stabilization in the camera body and is compatible
with most Minolta Maxxum mount lenses in addition to Sony lenses. The camera's
new 12.2-megapixel Exmor CMOS sensor conducts analog-to-digital (A/D) signal
conversion and dual noise reduction right on the sensor itself. Noise reduction
is applied to analog signals before A/D conversion and the resulting digital
signals are then subject to a second round of noise reduction.

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