Phase One A/S and Mamiya Digital Imaging Co., Ltd. today unveiled an open medium
format digital camera platform. Known as the Phase One 645 Camera or the Mamiya
645AFDIII, the co-developed platform will be sold exclusively by Phase One and
The camera platform provides a modular system that offers unprecedented feature
combinations, and most significantly the freedom to choose individual components
from an open platform to best serve their working needs.
Designed to accept all quality digital camera backs, the camera platform is
also open for traditional film operation. It offers the widest choice of high-end
lenses, including the complete Mamiya 645 lens range, the new 28mm aspherical
and D series lenses, as well as Hasselblad V-lenses and Pentacon Six lenses.
It is designed to achieve shutter speeds from 1/4000 sec. to 60 min. The camera
features an ergonomic molded grip and provides direct control of critical camera
settings using manual dials -- both of which are essential elements for the
professional photographer engaged in day-long hand-held shooting sessions.
"Phase One and Mamiya have taken the first step in delivering a unique
approach to designing camera systems," said Henrik Hakonsson, CEO of Phase
One. "We believe that equipment interoperability and personal choice are
integral values in realizing the highest quality imaging results. Furthermore
we have invested heavily in optimizing all elements of the camera systems reliability
to maximize the photographers' time for shooting extraordinary images."
"Mamiya and Phase One are consolidating our expertise and fulfilling our
ambitions to provide the products desired by our customers," said Tsuyoshi
Tsutsumi, CEO of Mamiya Digital Imaging. "We will continue to cooperate
and work hard to ensure that future camera systems are limited only by the imagination
and desires of the artists that use them."