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Staff  |  Nov 04, 2009  |  0 comments

Nik Software announced Viveza 2, an upgraded plug-in for selective color and light control. Available in December, Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.   

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Staff  |  Jun 10, 2009  |  0 comments

Nikon Inc. has announced the next addition to the NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees (FX-format equivalent of 15-36mm).

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance.  An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways.  FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*.  For more information, please visit www.nikonusa.com.

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Staff  |  Oct 07, 2008  |  0 comments

Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR.  Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.

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Staff  |  Feb 11, 2009  |  0 comments

Nikon Inc. has announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). 

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Staff  |  Oct 06, 2008  |  0 comments

From October 10-13, Nikon will sponsor 100 of the world's most promising young photojournalists in upstate New York for the 21st annual Eddie Adams workshop, also known as the “Barnstorm.” Seasoned professional photographers and photo editors will mentor the handpicked selection of students during the intense four-day workshop. This year, Barnstorm students will have the opportunity to try out Nikon’s new D3 and D700 professional digital SLR cameras as well as receive technical advice from Nikon experts available on-site.

“Nikon is proud to continue its tradition of educating the photographers and photojournalists of the future through the Eddie Adams Barnstorm Workshop,” said Bill Pekala, general manager of Nikon Professional Services, and Eddie Adams Workshop board member. “We at Nikon are honored to have the opportunity to provide these outstanding students with access Nikon's extensive line of high-quality cameras and precision lenses, as well as empower them with the photographic knowledge the world has come to expect from Nikon.”

To tailor the learning experience to the ever-changing industry, participants have access to a state-of-the-art digital photo and multimedia studio with all of the latest technologies. Additionally, Nikon will provide access to the D3 and new D700 digital SLR cameras, allowing these students to capture the world around them in stunning detail and clarity.

Barnstorm participants are the visionary photographers of tomorrow and will benefit from the experience and advice of professional mentors such as John White, Bill Epperidge, and Clay Patrick McBride. Other famous photographers available to Barnstorm participants include individuals from top-tier photojournalism publications such as National Geographic, Sports Illustrated, The New York Times, The Washington Post, Getty Images and The Associated Press.

During the workshop, the Barnstorm students are divided into ten teams, with each team paired with a photographer, an editor and a researcher. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the course of the workshop, students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography.

Following an overwhelmingly positive response the past two years, the multimedia workshop will continue as part of the core curriculum. With many news outlets and other publications expanding their offerings to include interactive slideshows and audio, students receive a crash course in the new media marketplace with access to the top multimedia editors in the country.

In addition to sponsoring the Barnstorm, this is the fifth year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm XXI Workshop. A panel of judges selects a student based on the work he or she presents during the workshop. The scholarship money must be used by the winning student to further his or her education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

"For over 20 years, the Barnstorm Workshop has served as a vital tool for educating and inspiring the photographers of the future,” said Alyssa Adams, executive director, Eddie Adams Workshop. “With an alumni base of over 2,000 members, it is their continued passion and love for communicating through vivid imagery that has laid the foundation for this year's Barnstorm class and we are proud to continually renew the tenets of powerful photojournalism and photography."

About Barnstorm: The Eddie Adams Workshop
The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors. For more information, please visit www.eddieadamsworkshop.com.

About NPS
Nikon Professional Services provides valuable assistance for pros in every segment of the photography field, including newspaper, industrial, police and forensic, medical photography, commercial studios and even special movie productions. NPS is also available to work with national photographic organizations offering advice and assistance, demonstrations of the latest Nikon products, and lectures on various photography topics. NPS is also well known as a resource for professional photographers at various field events. For more information on NPS and membership requirements for the program, please visit www.nikonpro.com.
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Staff  |  Oct 09, 2009  |  0 comments

Nikon announced the D300s digital SLR, combining professional-level performance with agility and enhanced D-Movie capabilities to deliver a new benchmark for creative versatility.  Engineered to leverage proven Nikon technologies, including a 12.3-megapixel CMOS sensor and 51-point autofocus system; the addition of HD video capture; and faster 7 frame-per-second (fps) continuous shooting, the Nikon D300s balances form factor, performance, versatility and reliability for serious photo enthusiasts and professionals.

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Staff  |  Dec 03, 2008  |  0 comments

Nikon Inc. has  announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor.  In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

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Staff  |  Sep 03, 2008  |  0 comments

Nikon Inc. has announced the D90, a digital single lens reflex (SLR) camera
that allows photographers to easily create still images and High Definition
(HD) movie clips with sound--with the same camera. A host of Nikon core
technologies were leveraged to develop the D90's scope of versatility,
calling on years of photographic and optical expertise. Inspired by Nikon's
flagship DX-format digital SLR camera, the D300 and building on the success
of the popular D80, the D90 features a CMOS image sensor with 12.3 effective
megapixels combined with Nikon's exclusive EXPEED image processing system.

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Staff  |  Oct 12, 2009  |  0 comments

Nikon announced the AF-S DX NIKKOR 18-200mm f/3.5-5.6 ED VR II and the AF-S NIKKOR 70-200mm f/2.8G ED VR II, two telephoto zoom lenses further refined to provide photographers with exceptional optics for outstanding image clarity and sharpness, both featuring Vibration Reduction (VR II) image stabilization. The 18-200mm, Nikon’s best-selling premium high-ratio zoom ever, offers enthusiasts excellent versatility. The 70-200mm f/2.8, now benefiting from Nikon's exclusive Nano Crystal Coat, retains its status as a preeminent choice for discerning professionals in a multitude of shooting disciplines.  

Both of these lenses use Nikon’s VR II image stabilization technology, which is engineered specifically for, and optimized to, function most effectively for each lens design to substantially reduce camera shake-related image blur.  VR II allows photographers to shoot handheld at as many as four shutter speeds slower than would otherwise be possible, better assuring dramatically sharper images—even in challenging lighting conditions. Two VR modes are available: “Normal” mode, ideal for everyday use and panning a subject; and “Active” mode, for use in instances where more constant vibration (i.e. camera shake) is present, such as when shooting from a moving vehicle. 

The “go-to” lens of demanding professionals and serious enthusiasts, the 70-200mm f/2.8 is one of the most useful and sought after high-performance lenses for sports, wildlife, portrait, travel and news photographers. Nikon has further refined the lens, with an enhanced optical formula featuring seven extra low dispersion (ED) glass elements. These elements provide the ultimate in rendering characteristics to capture vibrant, high resolution images with optimal contrast. Image quality is further enhanced by Nikon’s Nano Crystal Coat, which reduces instances of lens flare and ghosting, elevating optical performance, even in tricky conditions such as those found in professional sports settings and stage events.

Designed to deliver the pinnacle of image quality in a wide variety of conditions, the new 70-200mm VR II lens also includes a Silent Wave Motor (SWM) for fast, quiet autofocusing. The SWM takes full advantage of 3D tracking autofocus (AF) systems, such as those found on the FX-format D3X, D3 and D700 D-SLR cameras. Three focus modes are available - M, A/M and M/A - for automatically focusing, manually focusing or fine tuning AF performance to best suit the photographers’ needs. Nine rounded diaphragm blades contribute to a more attractive bokeh, allowing photographers create soft and more naturally separated backgrounds that better highlight the subject.

The AF-S DX NIKKOR 18-200mm, the next generation of Nikon’s all-time best-selling premium high-ratio zoom, combines an 11X zoom range with VR II to provide DX-format enthusiasts with an extremely versatile zoom range in a compact form-factor. Nikon enhanced construction to include a zoom lock switch, to allow photographers to secure the lens barrel at its minimum length, eliminating the natural gravitational effect that can draw the barrel downward during transport. The inclusion of Nikon’s exclusive Super Integrated Coating (SIC) reduces instances of ghosting or flaring. Whether shooting artistic landscapes or vacation snapshots, this lens provides fast and quiet AF operation with the help of Nikon’s SWM technology.

Designed to be a one-lens solution and weighing in at a scant 19.9 ounces and measuring only 3.8 inches in length, this lens provides an extraordinary (35mm equivalent) picture angle of 27-300mm when mounted on any Nikon DX-format camera such as the new D300s or D3000 D-SLR cameras. Additionally, the optical formula contains two ED glass elements and three aspherical lenses to minimize chromatic aberration and distortion. The resulting images exhibit extreme sharpness, extraordinarily vibrant color and crisp contrast.

Price and Availability
The AF-S DX NIKKOR 18-200mm f/3.5-5.6 ED VR II lens is scheduled to be available at Nikon authorized dealers beginning September 2009 at an estimated selling price of $849.95. The AF-S NIKKOR 70-200mm f/2.8G ED VR II lens is scheduled to be available at Nikon authorized dealers beginning November 2009 at an estimated selling price of $2399.95.  For more information, please visit www.nikonusa.com.

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Staff  |  Oct 16, 2009  |  0 comments

Nikon Inc. has introduced four new COOLPIX Style Series compact digital cameras.  The COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish, camera body.  The COOLPIX S1000pj features the world’s first built-in projector, which enables consumers to share their images and videos in an all-new fun way.  Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses. A new enhancement to Nikon’s Smart Portrait System helps create beautiful portraits and includes an all new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

Built on the success of Nikon’s previous touch-screen models, COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience.  In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD-video at 1280x720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages.  The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. The COOLPIX S70 features 12.1 megapixels; a 5x wide angle zoom NIKKOR lens; ISO 6400, 5-way VR Image Stabilization System, Subject Tracking, Scene Auto Selector Mode, Nikon’s Smart Portrait System and an ultra-stylish design. 

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown. 

Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera’s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO from 64-6400; a 2.7-inch Wide Angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

The new COOLPIX S640 is Nikon’s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag.  Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD display; 4-way VR Image Stabilization System; Subject Tracking;  Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink, and Pearl White.

The new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience.  The S570 features 12.0 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO 3200 at full resolution, a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue, and Pink.

http://www.nikonusa.com

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