Lexar Media announced it will offer the Lexar Professional 600x CompactFlash (CF) card, a new memory card that provides enhanced speed and performance for professional photographers and advanced photo enthusiasts capturing high-definition images and videos on digital SLRs.

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Sigma Corporation of America ( href="http://www.sigmaphoto.com/" target="_blank">www.sigmaphoto.com) is pleased to
announce that it is now accepting applications for the company’s first-ever
scholarship contest. The Sigma Corporation of America Scholarship will award a
cash gift of $5,000 and $1,000 in Sigma products to one talented high school
senior to advance his or her education and goals toward obtaining a career in a
photo-related field. Students pursuing higher education in industries such as
photography, photojournalism, graphic arts and design, visual arts and art
history are eligible to apply.

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I have to admit I borrowed this word from a MacWorld writer commenting on the tech bloggers of the day, it’s a good word. But I want to use it in reference to so many photographers for not researching and understanding the basics of digital technology based pixel imaging. It’s not that personal computer digital imaging is all that new, I’ve been working with it for 20 years. But the average photographer of the past, and used to film, have been led to believe it is just another kind of photography, much like film photography, and the same mind-set works as well with digital. Well it does for the camera companies, but not for their customers, because they are being encouraged to buy what they may not need and are not demanding more of what digital can provide, and they could use if available.

Lil’ Angels Photography is pleased to announce a new franchise opportunity for many places across the nation. Currently, Lil’ Angels has over 88 franchises nationwide, but plans to expand its reach across the country in the year ahead.   Many of their franchise owners are also expanding their businesses from child care center photography out into the sports and school market.

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Phase One announced the Phase One 645DF camera. Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds – up to 1/1600 of a second.

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Industry Perspective

Facebook #1 For Online Photo Sharing

by Ron Leach

The past three years has seen some rather dramatic shifts in the way consumers utilize online photo services, according to a leading market research firm for the digital imaging industry. In their 2009 Online Photo Services study, analysts atInfoTrends...

Exposure Basics I

George Schaub

“Exposure” is shorthand for the delicate balance of the light sensitivity of the recording material (in our case the camera’s CCD or CMOS sensor with picture sites, known as pixels) with the amount of light in the scene. There are two parts of a camera system that control the amount of lightcomin...

Dynamic Range

by George Schaub

Dynamic range is the ability of the sensor to capture a certain range of light and dark, or brightness values. Think of it as the number of keys on the piano the “hand” of the sensor can cover. While the sensor may offer an octave’s worth of tones, this octave can be moved all around thekeyboard.

Metering Systems

Exposure Patterns

by George Schaub

The metering system in your camera is a highly sophisticated microprocessor that is constantly fed information from the light entering the lens, the lens itself (its aperture setting and even focal length) other settings you have made on the camera (such as yourfocusing...

Knowledge Backgrounds, a leading manufacturer of handpainted muslin and canvas backdrops introduces a new product line, KnexGen.  Designs for the KnexGen line are digitally printed on a light weight material, using an advanced dye transfer process with the highest quality inks available to ensure vivid and radiant colors that match their handpainted counterpart.   KnexGen™ does not stretch, therefore the designs will not become distorted making them easy to store, easy to transport and easy to use.  Whether you use a roller system or simply hang the backdrop, KnexGen™ makes preparation easy and allows photographers the time to focus on the shoot itself.  The material, printing process and designs are available exclusively through Knowledge Backgrounds.

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