LATEST ADDITIONS

The
Zeiss Ikon SW is compatible with M bayonet mount lenses, and was designed specifically
for use with one of the ZEISS high performance super-wide angle lenses: Distagon
T* 2.8/15 ZM or one of the Biogon T* types from the ZEISS ZM range.

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Kingston Technology Company, Inc.will feature renowned Brazilian photographer
Claudio Edinger on its Icons of Photography Web site. Frequently referred to
as the "Master of the Essays" for his natural ability to tell a
complete and detailed story through photographs, Edinger will share some of
the techniques he feels have made him successful and believes can be applied
to anyone. Edinger will also share his thoughts on digital imaging and how it
has changed his professional career--becoming an essential and exclusive part
of his equipment lineup.



This month, Edinger shares some of his thoughts, philosophies and shooting styles
which allow him to separate his commercial photography from the journalism he
finds himself doing for TIME Magazine and other news publications.



"For my personal work," said Edinger, "I like to photograph
small universes, where the human element is special, even exceptional and I
can stop and talk to the people. With my work, I try to understand what the
human being is, why we are here, and mainly, who I am. The journalistic pictures,
on the other hand, require agility and quickness, especially with specific assignments."



"Digital imaging has changed the way I shoot and the way I see,"
Edinger continued. "I rely on different things today, including my Kingston
media cards. When I was shooting film, I had a favorite type like many photographers.
Media cards today are no different. It really comes down to who you trust so
you can concentrate on the art."



"When it comes to equipment, the real key is what you feel comfortable
using and trust to help you get the job done," said Jaja Lin, Flash memory
marketing manager, Kingston. "Kingston's reputation and longstanding
heritage as a worldwide leader and provider of `everything memory'
has become the basis for the relationship with world class photographers we
enjoy today. It is a great honor to be associated with these photographers--and
a great responsibility. And certainly one we don't take lightly,"
added Lin.



Born in Rio de Janeiro and raised in Sao Paulo, Edinger moved to New York when
he was 24 years old. After 30 years of admiring Rio, Edinger released the book
"Rio," nominated as one of the best of the year by Photo District
News in 2001 and American Photo magazine in 2003. At that time, Edinger defined
the photo essay as, "An attempt of picking up the dream, the utopia, that
place where, as the chamber of secret of each one of us, where we go to reload
ourselves to continue. The place where we get undressed and find ideally the
fraternity and the sameness: the beach."



Every month Kingston spotlights a world-class photographer who provides helpful
tips and interesting anecdotes for taking better pictures. Photographers previously
featured at Kingston.com include Colin Finlay, Douglas Kirkland, Barbara Bordnick,
Chris Rainier, Peter Read Miller, Gerd Ludwig and Harry Benson. These accomplished
Icons of Photography deliver useful suggestions that photo enthusiasts at all
levels can apply to their own photography as they learn to make digital imaging
a natural part of their workflow, or learn a unique process or trick the Icon
has provided to give them a competitive edge.



Kingston will introduce a new photographer with their featured photographic
tip, gallery of images, calendar of events and biography around the 15th of
each month. Photographers and consumers can read the latest tips and view images
by visiting http://www.kingston.com/digitalmedia/iop

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The new Nikon D80 replaces the D70 and D70s, and becomes Nikon's mid-level
DSLR aimed squarely at photo enthusiasts and advanced amateurs. Having had a
brief time with the camera at a one-on-one session with Nikon, there are many
aspects that are marked improvement on the successful D70s, and some that come
as bonus features for a camera at this price range. We'll have a full
test as soon as we get our hands on a production sample (as we don't test
prototypes) but in the meantime here's the skinny on some of the camera's
features.

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Fujifilm has responded to this influx of high-resolution pictures by providing
a media card that doubles the memory capacity of the current 1GB product. Like
the 1GB xD-Picture Card, the 2GB version is lightweight and compact--one
of the smallest media cards available. In addition to the added memory, it has
quick reading and writing speeds for a smoother digital photography experience.
The 2GB xD card will be available in September.

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