Full Frame: The Story Behind the Image


© Chase Jarvis

A Different Angle
Photographer Chase Jarvis recently shared this whimsical image on his Facebook page along with the quote “You’ll never influence the world by trying to be like it.” Jarvis’s following of some 140,000 Facebook fans went wild, giving the post nearly 1,500 Likes, 77 shares, and many positive comments. While the photo has a casual, relaxed vibe to it, it was actually captured for an REI advertising campaign outside of Bend, Oregon.

“This photo came from a spontaneous moment during the shoot,” Jarvis says. “After shooting to the brief, I wanted to change things up and shoot some stuff for fun. I think it’s great to cultivate moments of spontaneity. Quite often the results can be much better than what the brief called for.”

He captured it with a Nikon D4 and a 28-70mm f/2.8 lens at 40mm, 1/400 second, f/7.1, ISO 200. Lighting is from a PocketWizard set up in the tent. For Jarvis, social media plays a big role in interacting with fans and attracting potential clients.

“In addition to sharing your work, I think it’s important to share work that reflects your personality and individuality,” he notes. “I like this image because it’s quirky and fun. Even in high-end commercial shoots there is still room for play.”

You can follow Jarvis on his social media channels: Facebook/chasejarvis, Twitter/@chasejarvis, Instagram/@chasejarvis, YouTube/chasejarvis.