Fujifilm Unveils X-S10 Mirrorless Camera for New Photographers Moving Up from Smartphones

Fujifilm just introduced the Fujifilm X-S10, an entry-level mirrorless camera aimed at new photographers who might be interested in moving up from their smartphones to try a true digital camera. The Fujifilm X-S10 is the latest model in the company's X Series of cameras and features a 26.1MP X-Trans CMOS 4 (APS-C) sensor, an X-Processor 4 chip and in-body image stabilization (IBIS) in a compact camera body.

Other features of the new Fujifilm X-S10 ($999, body only) camera include 4K/30P 4:2:2 10-bit video and high-speed full HD video at 240fps. There's also a vari-angle LCD screen that can be flipped forward 180 degrees, which should appeal to photographers, filmmakers and vloggers. Unlike some of Fujifilm's more advanced models in its X Series line, the X-S10 has a pop-up flash, several automatic control options on the mode dial, and an external focus lever control on the rear of the camera.

The Fujifilm X-S10 also has 18 film simulations modes and a new graphic interface explaining each of the virtual films. The Fn (function) dial on top of the camera is designed to let you quickly change film simulations just by rotating the dial.

While the compact Fujifilm X-S10 is designed for new photographers, beginners, and advanced amateurs, it carries over some of the traits of its higher-end big brother, the X-T4, which we looked at earlier this year. The new Fujifilm X-S10 has a sturdy magnesium alloy body, IBIS, high-speed burst modes (30fps with the electronic shutter, 8 fps with the mechanical shutter) and fast autofocus, that can achieve AF lock in as fast as 0.02 seconds, in low light up to -7.0EV.

The Fujifilm X-S10 goes on sale in November 2020 in two lens kit options. The Fujifilm will sell, body only, for $999.95 USD / $1,349.99 CAD. The Fujifilm X-S10 will also sell in an XF18-55mmF2.8-4 R lens kit: $1,399.95 USD / $1,899.99 CAD. The Fujifilm X-S10 will also come in an XF16-80mmF4 R OIS WR lens kit: $1,499.95 USD / $2,049.99 CAD.