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Staff Posted: Oct 22, 2008 0 comments

Lensbaby, LLC (formerly known as Lensbabies,
LLC) is launching an entire new system of selective focus lenses.
Three new Lensbaby lenses – The Composer, The Muse and The Control
Freak, – make up the new line of products. Each features the new
Lensbaby Optic Swap system. The new Muse and the new Control Freak
replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses,
which will be phased out immediately. With the Composer, Lensbaby
introduces a completely new lens, based on a ball and socket
configuration that delivers smooth selective focus photography with
unparalleled ease of use and greater precision.


Filed under
Staff Posted: May 04, 2009 0 comments

New Macro Lens Features Best-In-Class Working Distance at 100mm.


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Staff Posted: Oct 26, 2009 0 comments

Tamron USA, Inc. has announced the release of the SP AF17-50mm F/2.8 XR Di II VC LD Aspherical [IF] (Model B005), a high speed f/2.8 wide-to-moderate-telephoto zoom lens designed exclusively for Nikon-mount digital SLR cameras with smaller sensors and now featuring Tamron’s proprietary tri-axial Vibration Compensation (VC) mechanism that minimizes the effects of handheld camera shake. Tamron plans to introduce the lens in a Canon mount version shortly after the new Nikon mount version with built-in motor hits the market.


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Staff Posted: Nov 14, 2008 0 comments

Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake. The new limited-edition kit caters to those looking for amazing image quality in a small and light digital SLR (single lens reflex) camera with an elegant design.


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Staff Posted: Jun 08, 2009 0 comments

Interfit is pleased to announce the arrival of a new brand, STROBIES, for use with many of the leading manufacturers hotshoe flashguns.


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Staff Posted: Nov 04, 2009 0 comments

Nik Software announced Viveza 2, an upgraded plug-in for selective color and light control. Available in December, Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.   


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Staff Posted: Aug 07, 2008 0 comments

PictureCode today released the Noise Ninja plug-in for Aperture 2.1, Apple's
photo editing and management software. The Noise Ninja plug-in allows Aperture
users to take advantage of powerful technology to remove noise and grain from
digital images without having to leave Aperture.

Noise Ninja is ideal for low-light or fast-action shooting situations --
including news, sports, wedding, and event coverage -- where high-ISO photography
is required and the resulting noise compromises the image. Using patent-pending
technology developed by a former professor of computer science, Noise Ninja's
powerful, best-of-breed technology yields an unmatched balance of noise suppression
and detail preservation, achieving natural-looking results with excellent avoidance
of artifacts.


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Staff Posted: Dec 24, 2008 0 comments

DxO Labs has unveiled, a new website delivering key objective metrics of sensor performance for a variety of cameras measured directly on the RAW image. Available as a free online resource, makes it possible for the first time to assess the intrinsic quality of a camera before the impact of any RAW conversion.

“There are many valuable resources reviewing the image quality of digital cameras, but none of them consider the actual RAW signal straight from the camera sensor,” explains Nicolas Touchard, Vice President of Marketing, DxO Labs Image Quality Evaluation business. “Demanding photographers who shoot in RAW should only care about the genuine quality of the RAW image, yet until now they have had to rely on measures based on converted RAW images, obviously biased by the processing applied to them, whether embedded or performed offline with a software RAW converter. Furthermore, as RAW converters evolve and improve, the latent potential of RAW images can only be gauged by analyzing the RAW images themselves, projecting the potential quality achievable with the ultimate RAW converter. This is why we believe that our approach will dramatically change the way photographers evaluate digital cameras.” provides in-depth measurements of all the relevant characteristics of a sensor: actual ISO sensitivity (which generally differs from the value reported by the camera), signal-to-noise ratio (SNR), dynamic range, tonal range, color depth and sensitivity, metamerism, etc. already covers 50 popular cameras, including Digital Single-Lens Reflex (DSLRs) and high-end bridge cameras offering RAW image format. The site will be updated on a regular basis with new cameras. RAW image quality database relies on DxO Analyzer, the world’s leading turn-key laboratory solution for image quality evaluation. Thanks to its accuracy, completeness, and reliability, DxO Analyzer has become the reference tool for numerous leading imaging industry players, photography magazines and websites.


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Staff Posted: Jul 20, 2009 0 comments

LumiQuest, the manufacturer of bounce and diffusion products for shoe mount flashes has just added a new section to their website entitled Tutorials on our most Popular Products. The videos average 3 minutes in length and feature Quest Couch, the Company Chairman and designer of the LumiQuest products. There are 7 product videos, covering LumiQuest SoftBoxes, ProMax System, Big Bounce and UltraSoft, Quik Bounce, FXtra, Snoot and the SoftScreen for the pop-up flash on Digital SLRs.


Filed under
Staff Posted: Sep 03, 2008 0 comments

Nikon Inc. has announced the D90, a digital single lens reflex (SLR) camera
that allows photographers to easily create still images and High Definition
(HD) movie clips with sound--with the same camera. A host of Nikon core
technologies were leveraged to develop the D90's scope of versatility,
calling on years of photographic and optical expertise. Inspired by Nikon's
flagship DX-format digital SLR camera, the D300 and building on the success
of the popular D80, the D90 features a CMOS image sensor with 12.3 effective
megapixels combined with Nikon's exclusive EXPEED image processing system.



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