Pentax announced a new underwater, all weather camera this week—the Optio W80—and I’m glad to hear it. It’s been raining so much in New York this spring that the Weather Channel has started showing reruns—or so it seems. I am really getting tired of taking pictures of raindrops on roses. It hasn’t been sunny in so long that I fear our Earth has lost her status as a planet.
It’s really scary when I think of it this way, but my career in the photo industry spans parts of four decades. I started as a junior salesman at Minolta Corporation in 1975 and left as the vice president of marketing for the camera division 29 years later. Minolta is gone and the Konica interlopers are out of the camera business. Many of my friends in Japan are now designing and marketing cameras for Sony, having moved there when Minolta sold off all of their camera patents and other intellectual property. Other former colleagues here in the US are now selling Panasonic, Fujifilm and Samsung products. I am doing what I have done long if not well: writing.
We often jokingly say that something will happen “as sure as the sun’s gonna rise tomorrow.” It’s comforting for humans to turn to nature to find consistency and reassurance that things are normal. Every year, either on December 21 or December 22, the part of the world I live in experiences Winter Solstice. It’s a time for celebration, as witnessed by many cultures from the ancient Romans (Saturnalia) to the Hopi Indians (Soyalangwul).