Shutterbug: LiveBooks Teaches National Geographic All Roads

LiveBooks, Inc. continues to support emerging, talented photojournalists with its sponsorship of National Geographic’s “All Roads Photography Project” by providing the winners of this year’s international competition with a hands-on workshop about web marketing best practices and their own liveBooks personalized website. Through the liveBooks participation in this competition winners are able to gain an understanding of how to leverage the web to increase the exposure of their work and how to capitalize on that exposure with professional marketing skills.

The All Roads Photography Project, now in its third year, recognizes and supports talented indigenous and minority-culture photographers from around the world who are documenting their changing culture and communities through photography. In addition, the program provides a forum for photographers to showcase their unique perspectives to a global audience through exhibitions and panel discussions and offers all winners workshop and networking opportunities.

Andy Patrick, President and CEO of LiveBooks, explains that the company’s involvement in the project goes well beyond providing winners with custom Websites. “We teach them the importance of marketing themselves and their photography,” says Patrick. “Obviously a great Website is one very important way to market your work, but the liveBooks workshop with the photographers also prepares them for interviews, client meetings, marketing services they can implement and other personal interaction skills they need to succeed,” Mr. Patrick added.

“LiveBooks is a wonderful marketing tool and will help these young photographers market their work to potential clients in ways they’ve never had access to before” says Chris Rainier, Director of the All Roads Photography Project and a world-renowned National Geographic documentary photographer.

“The aim of the All Roads Photography Project is to provide indigenous photographers with opportunities to tell their stories in their own voices. The project is an exciting forum for indigenous and minority-culture storytellers to bring their lives, experiences, and cultures to new audiences and we are very excited to have the support of companies like liveBooks to help further our cause,” Rainier added.

For a complete schedule of traveling exhibits and film festivals from the All Roads Film Project, please visit http://www.nationalgeographic.com/allroads.

About All Roads
All Roads is a National Geographic initiative supporting films by and about indigenous groups and under-represented minority culture filmmakers. The All Roads Film Festival is a multimedia event comprised of cutting-edge film, videos, live music, photography, and art from cultures around the world. It offers audience members an opportunity to immerse themselves in a cultural experience that is both insightful and deeply personal. All Roads also features seed grants for indigenous and under-represented filmmakers and photographers, and networking sessions for project filmmakers.