Social Media—A New Sales Strategy; Today It Takes More Than A Website

sorcadmin's picture

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your clients are driving this change. As with every major technological change, it is up to you to figure out how to adapt and leverage these tools into new marketing resources.

To get a sense of how this might work for you I interviewed several photographers who are at the beginning of this process and several who are well advanced in this new technology. At the end of this column we will include all their communication links. The bottom line is that today there is more to marketing your photography than just having a website.

Shutterbug: What were your goals and expectations using new technology and social-media tools and how have they worked for you?

© 2009, Christopher Winton-Stahle, All Rights Reserved

Margo Taussig Pinkerton: Frankly, since this is new technology for someone my age, I didn’t know what to expect. I was shocked to find I had well over 100 friends after barely a week on Facebook. We are using Skype to promote our business and it has been a boon for overseas travel and keeping in touch with friends “across the pond.” It’s so cheap! I’m not sure how Twitter is going to work, but I do tweet and have been told I’m being followed by a number of people. I get the most referrals to our website from LinkedIn, then from Facebook, and finally, from Twitter. It will be interesting to see how that develops over the coming months, as I do more active promoting on Facebook.

John Mutrux: I have been very reluctant to get involved with Facebook. I’m just not that crazy about everyone knowing what I’m doing all the time. That said, under intense family pressure, I have established a small Facebook presence. I find that it is interesting, on a personal level, but I haven’t invited any clients except for a few who have become friends. Recently I got an iPod touch and am now experiencing the addictive nature of mobile e-mail and web access and the realization of how relatively scarce open Wi-Fi networks are.

© Chase Jarvis, All Rights Reserved

LinkedIn is the one social-networking tool that I feel more or less comfortable with. I have built a modest network and find it useful to connect with some folks who are not that accessible otherwise. LinkedIn feels more sedate and professional, more compatible with my self-image, I guess. After all, I am a baby boomer, and seem to get reminded more and more of the fact of my “seniority.”

Chase Jarvis: The concept of using these tools for “marketing” is the real discussion. It changes the marketing concept from selling to having a conversation. For me, it’s the largest cocktail party on the planet and it’s going on 24/7…you can step in the room and out of the room. It is fun when you’re at a cocktail party to tell stories about what it is you are doing. In some cases it’s more fun to really listen to what other people are doing and to ask them questions. Social media is an umbrella we can put all these tools under. It’s a conversation and I’m listening and finding out about what other people are interested in. It’s through that kind of “gift” economy, where I’m putting what I like out there and listening to the people who are following me, that an audience grows. And over time it’s understandable a larger audience does give you this “marketing potential.”

© Chase Jarvis, All Rights Reserved

Christopher Winton-Stahle: My goal has been to create a network of information about my company, my work, and myself. Every site that I have links to the other regardless of where you start. Potential clients who are interested in working with me can dig deeper by finding my links to LinkedIn, Facebook, and Twitter on my website and learning more about me. I began with my website because that is an online representation of my portfolio but I didn’t have a good way of really making it “personal” and sharing with people who I am as a person.

I added a blog shortly after because it was a way to add something more personal and where I could let people know what was currently happening with my business. I specifically used Blogger.com software because of the way that it is identified by search engines and the traffic that it was more likely to get. Then I added a LinkedIn page as a way of connecting with professionals in the advertising community as well as with photographers who are members of the ASMP.

© 2009, Christopher Winton-Stahle, All Rights Reserved

Things really started happening when I set up a Facebook page. It has been a process of getting to know my clients as just people and establishing friendships with them. By taking an interest in their lives, I’ve been able to step beyond the role of “just a vendor” and into the role of being the guy who they can trust to call when they need to get something done. I have recently begun to use Twitter as well to send very brief little blurbs about work that I’m doing and linking it to my blog, which also links to my Facebook and LinkedIn pages. The business of photography is as much about who you are as a person as it is about what you can do with a camera or how you perform on a photo shoot. If people can see that you’re a cool person and are going to be fun and easy to work with, then you’re more likely to develop a following of people who want to work with you.

© 2009, Christopher Winton-Stahle, All Rights Reserved

Chase Jarvis: I really want to underscore the motive and the means rather than the end result. I think that’s kind of the crucial distinction and it doesn’t really get talked about enough. For me, it was the creative outlet at first and then my desire to share with the world what I have coined as “the black box of photography.” Early in my career, I was criticized by a lot of the then high-end pros for revealing what historically had been considered trade secrets, but for me it was just kind of sharing what went into creating pictures. But when the social media really picked up speed, I was able to tell that story to a larger audience and then in turn that audience shared it with their friends and their family and collaborators. It is a new model for marketing photography that reflects the ability to self-publish your creativity and get it out there.

Article Contents
Share | |
Comments
texas best's picture
tapetes con logotipo

What were your goals and expectations using new technology and social-media tools and how have they worked for you?tapetes con logotipo

mark17's picture
Excellent post

Social Networking sites are the best possible place to establish good and strong relationship with consumers and build a strong community. Appreciable post with lots of interesting points. Thanks.

buy facebook fans

zeta1's picture
Tapetes antifatiga

Took a breather to peruse every last trace of the remarks, but I quite got a charge out of the article. Tapetes antifatiga

bradholister's picture
Social media is a great

Social media is a great source of connecting to the community. It is based on building relationships with potential customers. Plan and budget your company's social networking activities. Identify measurable goals. edinburgh property

yuditakusworo's picture
I'm quite glad to have seen

I'm quite glad to have seen this blog, thank you so much for all the great information on cameras and wonderful pictures, I'll be sure to pass the url on to my more artistic family and friends
Margahayuland | Margahayuland | Yurosie | ide bagus

rinthylot's picture
Social media Promotion is a

Social media Promotion is a increasing and flourishing trend across the Internet considering web designer the ever increasing online industry which functions.

sjhon's picture
Social Media Is A Big

Social Media Is A Big Platform Where You Can See Big Communities Which Are Connected With One Another By Using Online Media. Social Networks Are Played A Big Role In Online Business Promotion. I Am Engaged In An Online Business Based On Multi Store Ecommerce And Shopping Cart Software, I Have Found Social Networks More Beneficial For My Business Success.

3edc9's picture
I am quite glad to have seen

I am quite glad to have seen this blogs, thanks so much for all the great information, I will be glad to pass it onto my family and fellow friends.dandruffs remediesdandruff remedy|birdhousesbirds|bean baggiant bean bag|reviewsitems

bradholister's picture
Social media has become a

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. social media montreal

donnawhite's picture
This is really good terms to

This is really good terms to use social media for your website as need traffic. WebSIAlive also looking to more traffic to the twitter.

mukul's picture
It is absolutely true on

It is absolutely true on social networking sites you can upload pictures and you can reach so many people in an instant who can have a look at those images and be open about their opinion. So photographers should utilize sites like Facebook, My life to get better exposure.

marry's picture
These days photographers

These days photographers don't always have time to make their work known, but entering special contests and having a strong online presence is a must if you want people to notice you. I think hiring a social media exper can make wonders for your work popularity and it might be the perfect solution if you don't have time to deal with it yourself.

obamad's picture
Social media differentiates

Social media differentiates from customary/industrial media in lots of aspects such as excellence reach frequency usability immediacy and permanence Due to the increase in social media websites there seems to be a optimistic correlation between the usage of such media with cyber bullying.Web design Newcastle

muqtadaegenie's picture
To help you be the latter

To help you be the latter instead of the former, the eGenieNext Digital Strategy team and I will be offering tips and tricks in a series of posts starting today, complete with guidance and case studies to help you better navigate how to use social media marketing services for your business and connect with your customers. We’ll start small and drill down over time.

gokulkumar21's picture
Great Info

I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article .Thanks!!
How 2 Seo Backlink

sultan's picture
Excellent information on your

Excellent information on your blog, thank you for taking the time to share with us. Communication Training

afenas's picture
Social network

social networking site that had previously promised a "free forever" option has followed in Ning's footsteps and begun charging for their most basic plan.
guest post services