Making Money From Your Images; An Online Event Photography Solution Page 2
Gomez stresses, "What's best though is that the e-commerce storefront
is completely transparent. My clients are on my website, looking at my photography
and then they can buy the images they want."
Gomez's website has been a large part of her success, as it helps her build awareness in her community and at the events she shoots. "Name-brand recognition is key," she says, noting "that takes a lot of work." Her online sales galleries are customized with her branding, and her orders are sent out under her name, where possible; the involvement of the professional service is almost completely transparent. Gomez's brand is as front and center in her online operation as it is in the rest of her business. Those efforts have paid off, sometimes in flattering ways: high school students captured by her lens and featured on her site have been known to "act like I'm famous when they finally meet me," Gomez recounts.
For all of her current success, Gomez started out as a hobbyist with a comparatively
low-end camera and the skill necessary to wring the full potential from her
equipment. Online galleries with a supporting sales system allow her to easily
put her best work forward, and generate revenue from that work.
These online photographic exhibition and sales services are a pivotal part of an explosive trend in the industry, that of hobbyist photographers turning semipro and letting their hobby help pay for itself, or finding new career paths opening and making the leap to becoming full-time professionals. In launching the Shutterbug Storefront, Shutterbug magazine hopes to help its readers turn their passion for photography into profit. With industry-leading pricing, and a special free offering for Shutterbug subscribers, the barrier to entry has been lowered to permit any photographic enthusiast to try their hand at selling their work.