Samsung Electronics Co., Ltd. unveiled the ST80, a 14.2 mega-pixel point-and-shoot camera that joins Samsung’s growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung’s AllShare (DNLA) connectivity, the ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time.

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FUJIFILM North America Corporation announced a new addition to its S-Series line – The FinePix S2800HD. Sporting a 14-MegaPixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the FinePix S2800HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand.

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Panasonic announced the new LUMIX DMC-FZ100, a top-of-the-line model in the popular FZ-Series of LUMIX digital cameras with a newly developed LEICA DC VARIO-ELMARIT lens that features a powerful 24x optical zoom. As the company’s first hybrid compact digital camera with a MOS sensor, the LUMIX FZ100 can record full 1080 High Definition (HD) video – giving consumers a powerful hybrid that can shoot video and still photos with ease and professional-like quality.

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Despite a difficult economy, all major players will be on stage at Photokina and present the entire spectrum of products and services in the areas of modern image technology and image applications for consumers and professionals. The event's organizers — Koelnmesse and the Photographic Industry Association — estimate that over 1,300 exhibitors from around 50 countries will present their products and services in Cologne to more than 150,000 attendees from around the world.

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