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Staff Posted: Jul 20, 2009 0 comments

LumiQuest, the manufacturer of bounce and diffusion products for shoe mount flashes has just added a new section to their website www.lumiquest.com entitled Tutorials on our most Popular Products. The videos average 3 minutes in length and feature Quest Couch, the Company Chairman and designer of the LumiQuest products. There are 7 product videos, covering LumiQuest SoftBoxes, ProMax System, Big Bounce and UltraSoft, Quik Bounce, FXtra, Snoot and the SoftScreen for the pop-up flash on Digital SLRs.

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Staff Posted: Jul 17, 2009 0 comments

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System
Both the α380 and α330 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder.  Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder.  The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA Sync works with compatible Sony BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).

The α380, α330 and α230 models are Sony’s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

The new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results. 

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality.  The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens.  The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses. 

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera’s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.

Pricing and Availability
Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The α380L, α330L and α230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The α380Y, α330Y and α230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

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Staff Posted: Jul 17, 2009 0 comments

ExposureManager (www.exposuremanager.com), a customizable full-service online sales resource for photographers, announces a new Two-Image Group Package template designed to enhance an event  photographer’s product offerings to customers of school and team group pictures and individual portraits.

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Staff Posted: Jul 15, 2009 0 comments

Bogen Imaging announced the Gitzo 5 Star Summer Tour. Showcasing the latest technologies and innovations from Gitzo, including the new Ocean Traveler and Vintage Collection tripods, the 5 Star Summer Tour will take place from July to October with 17 scheduled stops at the country’s leading photo specialty dealers. Visit (http://www.bogenimaging.us/gitzosummertour/) to see the full Gitzo 5 Star Summer Tour schedule and dealer locations.

The Gitzo 5 Star Summer Tour is free of charge and open to all consumers interested in learning about the latest Gitzo support products and accessories. Consumers who stop by participating dealers on their scheduled tour date will have the opportunity to meet a Bogen Imaging representative, test-drive the newest Gitzo products, as well as have the chance to take advantage of exclusive, tour date only deals.

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Staff Posted: Jul 13, 2009 0 comments

Designed by a Swedish team of photographers, the expanding Creative Light lineup includes softboxes, softgrids, reflectors, umbrellas, light stands and accessories. The equipment is for use in studios and on location and will be distributed in the U.S. by Elmsford, NY-based MAC Group.

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Staff Posted: Jul 10, 2009 1 comments

Bogen Imaging announces a free webinar titled “Adventure Sports Photography: Round Table with Adventure Photographer Michael Clark.”  Part of the company’s Bogen Café series of free instructional webinars, the seminar will be held from 2:00 p.m. to 3:00 p.m. EDT, on Friday, July 17th.

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Staff Posted: Jul 08, 2009 0 comments

Museo Fine Art announced the immediate availability of Museo IIGS acid-free, double-sided fine art inkjet paper. Made in the U.S.A., Museo IIGS is a 250 gsm, 15 mil thick, 100% cotton paper with an extra smooth finish on both sides. Museo IIGS contains no optical brighteners, resulting in outstanding long-term base color stability. Ideal for book and card making, the Grain Short orientation of Museo IIGS allows for easier and cleaner scoring and folding. Museo IIGS is available in 25 sheet boxes of 11” x 8.5”, 17” x 11”, and 19” x 13” sizes. In addition, 17” x 22” sheets are available.

“With Museo IIGS, we continue our tradition of providing some of the world’s best fine art inkjet paper,” said David Williams, Sales and Marketing Manager for Museo Fine Art. “Museo users now have the opportunity to use a product that offers all of the benefits they’ve come to expect from the Museo brand, with the added feature of grain short sheets, which so many folks have requested.”

Optimized for use with the pigmented inkjet used by today’s professionals, the Museo II papers meet the demanding needs of the finest image makers, galleries and museums, plus Library of Congress and ISO standards for permanence.

For more information on Museo brand papers, visit http://www.MuseoFineArt.com.

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Staff Posted: Jul 06, 2009 0 comments

Panasonic announced pricing for the highly-anticipated LUMIX DMC-GH1, the new Micro Four Thirds digital camera with Full-High Definition (HD) video recording ability. The camera will be available in early June for a suggested retail price of $1499.95.  The LUMIX DMC-GH1 includes the LUMIX G VARIO 14-140mm/F4.0-5.8 ASPH/MEGA O.I.S. lens as part of the kit.  The new lens, designed to support HD movie recording, features a silent motor and continuous auto focusing (AF) capability – a differentiator from traditional DSLRs.  

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Staff Posted: Jul 01, 2009 0 comments

Tamron USA, Inc. announced the re-launch of its website designed to make the navigation of its wealth of learning materials and access to product information easier for new and returning visitors.

The most popular section of the website after the top-selling product pages is Tamron’s Learning Center.

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Staff Posted: Jul 01, 2009 0 comments

Every time I glance at my two favorite images of this ostentatious peacock, taken at the Los Angeles Arboretum & Botanic Garden, I am reminded of the irreplaceable gift that has been given to us. What could have motivated Mother Nature to design such glorious colors and intricate patterns? We humans may never have the answer, but I am inclined to believe that it was simply to soothe the soul;...

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