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Staff Posted: Aug 05, 2009 0 comments

PhotoLynx, Inc. announces the release of ProofMyClass.com and ProofMyTeam.com. software that makes possible quick, accurate and inexpensive data and image validation.

Tim McCain, Sr. Vice Pres. of PhotoLynx, Inc. says, “For years school and sports photographers and digital imaging labs have been faced with the challenge of verifying names and images on class composites and other service items such as ID cards, principal pages, yearbook CDs and the many other products needed in the volume package market.  Now, with ProofMyClass.com and ProofMyTeam.com, the verification process can be much quicker, more accurate and less costly while at the same time reducing turnaround time.  ProofMyClass.com and ProofMyTeam.com, also, make significant contributions to the green cause by reducing hardcopy prints and shipping.”

The photographer or digital imaging lab uploads the images and data to the secure ProofMyClass.com or ProofMyTeam.com website where authorized individuals from the respective group, the school or league, access the information and make needed changes and corrections.  Once completed, the information is downloaded to the original database and the changes and corrections are automatically made and production can continue with updated accurate data associated with each image.

Additional information and a demonstration can be obtained by contacting Tim McCain, Tim@PhotoLynx.com or Paul Schulz, Paul@PhotoLynx.com.

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Staff Posted: Aug 03, 2009 0 comments

onOne Software, Inc. announced a free, Lite version of PhotoTools 2 Standard Edtion. PhotoTools 2 Standard Edition is a flexible yet powerful plug-in for Adobe Photoshop CS2, CS3 and CS4 that utilizes the power of Photoshop Actions to provide a range of imaging tools including effects, corrections and production automation in a full-featured interface.

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Staff Posted: Aug 01, 2009 0 comments

Meandering through Miami’s Brickell financial district, I expected to be taking pictures of the architecture rather than nature. However, I was nicely surprised when this small anole appeared. I was struck not only by his eye-catching bright green skin, but also by the way his pink tongue matched the flower. This happy scene reminds me of nature’s resiliency as it seems to affirm...

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Staff Posted: Aug 01, 2009 0 comments

Our Picture This! assignment this month was Macro World, and readers responded with a dazzling host of images that revealed a colorful, delightful, and often surprising look at a world most folks do not take the time to observe. Photography is a reminder of the moments we often pass by in the rush of daily events, and nowhere is that more evident than when viewing these looks at a close-up world.

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Staff Posted: Jul 29, 2009 0 comments

Sigma Corporation of America (www.sigmaphoto.com) is pleased to announce that the DP2, a 14 mega pixel, high-definition, digital camera, is now available for $870 (MSRP) at Sigma’s US authorized dealer locations.

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Staff Posted: Jul 24, 2009 0 comments

Marketing Essentials International Inc. (MEI) (www.mei500.com) announces “Skip’s Summer School ‘09”, the first photography education program of its kind to feature 14 renowned speakers during the course of  2-1/2 intensive days of workshop training.

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Staff Posted: Jul 22, 2009 0 comments

Hanson Fong and John Woodward for a Day of Learning

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Staff Posted: Jul 20, 2009 0 comments

LumiQuest, the manufacturer of bounce and diffusion products for shoe mount flashes has just added a new section to their website www.lumiquest.com entitled Tutorials on our most Popular Products. The videos average 3 minutes in length and feature Quest Couch, the Company Chairman and designer of the LumiQuest products. There are 7 product videos, covering LumiQuest SoftBoxes, ProMax System, Big Bounce and UltraSoft, Quik Bounce, FXtra, Snoot and the SoftScreen for the pop-up flash on Digital SLRs.

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Staff Posted: Jul 17, 2009 0 comments

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System
Both the α380 and α330 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder.  Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder.  The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA Sync works with compatible Sony BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).

The α380, α330 and α230 models are Sony’s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

The new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results. 

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality.  The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens.  The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses. 

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera’s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.

Pricing and Availability
Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The α380L, α330L and α230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The α380Y, α330Y and α230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

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Staff Posted: Jul 17, 2009 0 comments

ExposureManager (www.exposuremanager.com), a customizable full-service online sales resource for photographers, announces a new Two-Image Group Package template designed to enhance an event  photographer’s product offerings to customers of school and team group pictures and individual portraits.

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