Press Release

Panasonic introduced the new LUMIX DMC-TS2, a successor to the company’s first rugged digital camera designed for active outdoor use, the LUMIX DMC-TS1. Featuring High Definition video recording capability, in the AVCHD Lite format, the new 14.1-megapixel LUMIX TS2 further strengthens its toughness when compared to its predecessor and is waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof.

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Version 5.0 firmware for PocketWizard’s MiniTT1 and FlexTT5 brings the very latest features to both new and current PocketWizard owners. It offers two important features for Canon DSLR photographers. Its unique Rear Curtain Sync automatically engages to delay flash until the absolute end of the exposure with either on-camera or remote Canon speedlights as well as flashes triggered by standard PocketWizard radios or any studio flash with built-in PocketWizard receiver. Exclusive Pre-Flash Boost automatically increases preflash power to provide enhanced and more stable E-TTL performance for bounce flash, when using flash diffusers and for flash fill in bright daylight conditions.

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SanDisk Corporation (NASDAQ: SNDK) announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk Ultra SDXC card, the company’s highest capacity SD card ever. With its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.

SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card’s exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).

“SDXC is the successor to the popular SDHC card format,” said Susan Park, director, retail product marketing, SanDisk. “The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders.”

Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk ImageMate memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty. The card is available immediately at www.sandisk.com via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.

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Lensbaby announces the addition of its new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each new optic is available for use with the Lensbaby Composer, Muse and Control Freak. Both the Fisheye and Soft Focus optics give photographers a new way to express their creativity and vision. The lenses and optics are available now from leading retailers everywhere and from www.lensbaby.com/shop.

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