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Staff Posted: Aug 08, 2008 0 comments

Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial
Co., Ltd. (Panasonic) today announced joint development of technologies and
devices for the "Micro Four Thirds System standard," a new standard
that extends the benefits of the Four Thirds System standard for interchangeable
lens type digital camera systems by enabling dramatic reductions in size and
weight. Under the terms of an agreement between the two companies, they will
work jointly toward commercial production of significantly lighter and more
compact interchangeable lens type digital camera systems.

Olympus Imaging and Panasonic are expanding the potential of the Four Thirds
System standard even further, enabling the development of radically more compact
and lightweight interchangeable lens type digital camera systems based on the
Micro Four Thirds System standard. Together with the existing range of Four
Thirds System products, the new range of Micro Four Thirds System products will
enable customers to enjoy true interchangeable lens type digital camera system

When compared to the Four Thirds System standard, the primary distinguishing
characteristics of the Micro Four Thirds System standard are:

1) Approximately 50% shorter flangeback distance (mount-to-sensor distance)

2) 6mm smaller lens mount outer diameter

3) Electrical contacts in mount increased from 9 to 11

* Image sensor diagonal dimensions are the same for both Four Thirds System
and Micro Four Thirds System standards.

The Micro Four Thirds System enables users to enjoy the high image quality benefits
of the Four Thirds System's 4/3-type image sensor in a much more compact camera
body, and also take advantage of significantly more compact lenses, particularly
in the wide-angle and high-power zoom range. The Four Thirds System offers compact,
lightweight performance, and the new Micro Four Thirds System will take this
even further by making it possible to develop ultra-compact interchangeable
lens type digital camera systems unlike anything seen before. The new Micro
Four Thirds System also incorporates a greater number of lens-mount electrical
contacts, enabling support for new features and increased system functionality
in the future.

In addition, users will be able to mount their existing Four Thirds System lenses
on Micro Four Thirds System bodies via an adapter.

Moving forward, Olympus Imaging and Panasonic will jointly develop relevant
technologies and devices for both Four Thirds System and Micro Four Thirds System
standards, and will develop and introduce standards-compliant products in accordance
with their respective business strategies.

While continuing to develop Four Thirds System interchangeable lens type digital
camera system products, Olympus Imaging will also develop a range of Micro Four
Thirds System lenses and accessories, and Micro Four Thirds System camera bodies
that are even smaller and slimmer than the light, compact, and widely acclaimed
Olympus E-410 and E420.

While continuing to develop Four Thirds System interchangeable lens type digital
camera system products, Panasonic will also develop a new generation of compact,
lightweight, interchangeable lens type digital camera system products, including
ultra-portable camera bodies, interchangeable lenses, and related system accessories.

About the Four Thirds System Standard

The Four Thirds System standard defines design and development standards for
interchangeable lens type digital camera systems that fully realize the performance
potential of digital technology. Four Thirds System cameras utilize a 4/3-type
image sensor that delivers the high image quality expected of interchangeable
lens type digital camera systems in a form factor that assures outstanding mobility.
The Four Thirds System standard is an open standard that enables bodies and
lenses produced by participating manufacturers to exchange information and be
used interchangeably with one another.


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Staff Posted: Dec 29, 2008 0 comments

Zacuto's DSLR Baseplate Kits are said to be the new standard for DSLR cinematography.

Available now, the new Zacuto DSLR kits are universal and will work with all cameras and accessories. Zacuto kits allow users to make DSLR's work much like camcorders. All kits are balanced, which is critical for smooth movement and less user fatigue in both tripod and handheld use. Zacuto's trademarked Z-Release (quickrelease) allows for fast installation of components like an articulating
arm, matte box, follow focus, wireless mic, on-board monitor, an audioadapter, and more. Zacuto kits give you all the components you need for your camera package right out of the box. With various price points, no confusion, and the ability to be used with a tripod, steadicam, dolly, handheld and shoulder mount; you can purchase the kit that is perfect for you and your type of shooting.  All Zacuto products are made in the USA and come with a lifetime warranty.

DSLR camera's typically have low lens mounts, making it not possible tomount a matte box without raising the camera very high. The combination of Zacuto's height adjustable Universal Baseplate and their new Z-Spacer allows you to mount any matte box or follow focus, like the Z-Focus to any DSLR.
Zacuto On-line Store:


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Staff Posted: Jul 29, 2009 0 comments

Sigma Corporation of America ( is pleased to announce that the DP2, a 14 mega pixel, high-definition, digital camera, is now available for $870 (MSRP) at Sigma’s US authorized dealer locations.


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Staff Posted: Sep 05, 2008 0 comments

Eye-Fi Inc. (, makers of the world's first wireless memory
card for digital cameras, has announced that it collaborated with Nikon Corporation,
a world leader in digital imaging and precision optics, to deliver enhanced
integration of its Eye-Fi cards with Nikon's newly announced digital SLR
camera, Nikon D90. The D90 is Nikon's second "Eye-Fi Connected"
camera, following the Nikon D60, which was released earlier this year. Eye-Fi
Connected cameras make it easier for photographers to use their Eye-Fi cards
to wirelessly upload images to their computer or favorite online photo sharing

While Eye-Fi cards work seamlessly with conventional SD-compatible digital cameras,
the Eye-Fi Connected Nikon D90 gives users an improved out-of- box experience
and more control of wireless capabilities. The camera will detect when an Eye-Fi
card is inserted and manage its power settings to ensure that photos upload
effortlessly for sharing and storing. In addition, the Nikon D90 will include
an Eye-Fi menu that allows users to turn the wireless function on or off, giving
the user more freedom to customize how and when they want to use the Eye-Fi
card. For example, if a user is in a hospital or on an airplane, or anywhere
else where wireless connectivity is not allowed, the user may disable the wireless
function through the Eye-Fi menu.

The Eye-fi Connected Nikon D90 will be unveiled at Photokina in Cologne, Germany
on September 23, 2008.


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Staff Posted: Feb 18, 2009 0 comments

Olympus launches new photography classes for beginner and intermediate users of Olympus E-System digital single lens reflex (DSLR) cameras. Kicking off in February, the classes are designed for consumers who purchased or received cameras during the holidays and are interested in learning about the art and science of photography. The half-day courses will be held at six locations throughout North America. Olympus Technical Representatives, experts in photography and Olympus products, will lead the sessions and help attendees elevate their picture-taking abilities to the next level.


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Staff Posted: Jul 13, 2009 0 comments

Designed by a Swedish team of photographers, the expanding Creative Light lineup includes softboxes, softgrids, reflectors, umbrellas, light stands and accessories. The equipment is for use in studios and on location and will be distributed in the U.S. by Elmsford, NY-based MAC Group.


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Staff Posted: Sep 29, 2008 0 comments

SanDisk today announced that it is now shipping an upgraded family of SanDisk Extreme IV CompactFlash (CF) memory cards to better meet the needs of professional digital photographers. The entire series of SanDisk Extreme IV high-performance memory cards has received a 12.5-percent speed boost up to 45 megabytes per second (MB/s) 1 and the newly-released 16-gigabyte (GB) 2 card is twice as large as previous capacities.


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Staff Posted: Mar 30, 2009 0 comments

Datacolor has announced SpyderCubeT, the first all-in-one RAW calibration device for fast and accurate whitepoint correction as well as bracketed adjustments for highlights and blacks.  For years, photographers have relied on traditional flat gray cards to establish proper white balance in a wide range of shooting environments.  Today, these professionals require new techniques to meet the changing dynamic of photography and new digital workflow processes.  Capturing appropriate information at the time of image exposure will greatly reduce time and effort in the post-production process and ensure true color rendition and image detail.


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Staff Posted: Oct 09, 2009 0 comments

In line with its steadfast commitment to supporting all forms of analog photography, leading photo-imaging manufacturer, HARMAN Technology Limited is making advances in the development of a new paper which it believes will be every creative printer’s dream. The new product, which will be offered under the manufacturer’s ILFORD PHOTO black and white brand, will be variable grade, double weight, fiber based and ideal for lith printing and toning.


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Staff Posted: Apr 29, 2009 0 comments

ExposureManager (, a customizable full-service online sales resource for photographers, announces a new Premium Subscription service created to help increase print and merchandise sales for photographers. ExposureManager’s behind-the-scenes marketing support provides a convenient e-commerce solution for busy photographers through every step from order placement to print production and shipping of the final product.