I don’t know if you have noticed on TV, but ads for some new flat screen TV’s are now touting mind boggling figures for contrast-ratio of a million to one. Can anyone see a million to one? Or does it matter in the definition of a talking head’s picture on screen to what the pundit is saying about his crystal ball into the future of Barack Obama’s governance after January 20? Technical specification have been a boon to imaginative marketing mavens ever since cars were described as having horsepower, and the race goes on for who can concoct the most outlandish claims.

About a month ago I wrote a blog here about a new LED lamp made by Fobsun in China. And here is the essential information I had at the time: “I took interest in Fobsun because they sent me a news item about a downlight they make that has a standard lamp socket as used in America and white light output near 6500K color temperature. This lamp is also about as bright as a 40 watt incandescent lamp. To me its color temperature close to that of an LCD computer display and moderate brightness makes it an ideal candidate as an illumination source for environmental lighting where computer digital photography is done and prints are being made, in a light source matching the computer screen. It is a Fobsun Horizon Down Lights Adopting SMD LEDs, FLB-E27-90W-H, E27 base SMD bulb, 38*160mm, 90LEDs,7W,100-260VAC, white color, 6000-6500k，630lm.”

The popular phrase that acknowledges differences in “worlds” that may have particular advantages unique to each, took on new meaning to me today. I was upgrading an Apple Mac application called Parallels from version 3.0 to version 4.0, and realized the extent to which this software that supports running the Windows operating system on an Apple Mac seamlessly has changed the old concept of Apple vs Microsoft as an ether/or proposition to something else. I used to run both Apple Macs and a PC with Windows, but since Apple switched to Intel processors and became capable of also running other operating systems like Windows, I took advantage of this possibility and instead of replacing my old PC with a new one, just upgraded my Apple Mac and installed Parallels.

Early in the history of photography in America, well before the year 1900, Eastman Kodak invented the concept of “you snap the picture we will do the rest”. Kodak designed and made simple, easy to use box cameras, as well as better models, and the box Brownie was sold at a very low price to make it accessible to a wide audience. Kodak expected to, and did, earn their profit from the sale of film and processing. By the time I was a kid in the 30’s cameras, film and processing (negatives and a set of prints) were available through just about every corner drugstore.