Casio, Inc. has introduced the EXILIM PRO EX-P700, with a 7.2 million megapixel
CCD and 4X optical zoom. The EX-P700 will be available for a MSRP $599.99. The
EX-P700 features a 4X optical zoom (coupled with 4X digital zoom), combined
with a large 2.0-inch LCD screen. The camera has a claimed start-up time of
approximately 2.0 seconds and a 0.01 second release time lag. The EX-P700 also
features a high speed continuous shooting function that can take 3 photos per
second up to 5 photos. New features include Flash Assist, which operates during
flash photography to compensate for underexposure in areas which are not reached
by flash and Auto Macro, which automatically switches between Macro mode and
AF mode. One of the most interesting features is what Casio calls Business Shot,
which compensates for photos taken at an angle and records them as though taken
from straight ahead. While exposure, white balance and focus position are quickly
set with a single press of the shutter, the multi-bracketing feature enables
a variety of shots with different color effects to be taken in combination with
the rapid shooting function.



www.casio.com

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Casio, Inc. has announced the release of the EXILIM Card EX-S770. TheEX-S770
shoots 7.2-megapixel still images and records high-quality movies in MPEG-4
format. In addition, it features Casio's Super Bright 2.8-inch wide-screen
LCD but still retains the ultra-slim card size of its predecessors. Its wide-screen
display employs a 230,000-pixel LCD that boasts a maximum brightness of around
1100cd/m2--more than bright enough to see outdoors on a sunny day. Casio
has also added new functions to make the most of the EX-S770's new wide
screen. The EXILIM Card EX-S770 is available in three colors: silver, blazing
red, and graphite blue.

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Casio, Inc. has announced the release of the latest addition to its EXILIM
ZOOM digital camera series with the EX-Z600. The latest evolution in this popular
series offers 6.0 megapixel high resolution photos in a compact, and pocket-sized
package. The extra large 2.7-inch Super Bright LCD is approximately three times
brighter than the previous EX-Z500 model, producing an impressive luminance
of 1200 candelas per square meter. This significant advancement makes the LCD
easier to see, especially when viewed in the sunny outdoors. In auto mode, the
LCD automatically adjusts to the brightness of the surrounding environment.
The EX-Z600's Super Life Battery now has an even longer battery life,
supporting a staggering 550 shots per charge.

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Breast cancer affects hundreds of thousands of women and their families each
year. It's a disease that can strike any one at any time -- no one
-- man or woman is exempt. National Breast Cancer Awareness Month is devoted
to building awareness and finding a cure while sharing stories and information
about breast cancer. This October, in honor of Breast Cancer Awareness Month,
Casio, Inc. will release a special-edition camera bundle, featuring a pink EX-Z75,
a camera case embossed with the pink ribbon and a pink ribbon-clad lanyard to
show their proud support of the National Breast Cancer Foundation (NBCF).



The EX-Z75, a 7.2 megapixel digital camera which is part of Casio's highly-regarded
zoom line of EXILIM cameras, will be available as a special bundle in the month
of October to help raise awareness of NBCF's mission -- Help for
Today...Hope for Tomorrow.



"The National Breast Cancer Foundation was founded to give help, support
and hope to those facing breast cancer," said Janelle Hail, Founder and
President of the National Breast Cancer Foundation. "We thank Casio, Inc.
for joining us in helping save lives through education and early detection."



The EX-Z75 is packed with a 2.6-inch wide LCD display, Anti-Shake DSP for reducing
photo blur due to shaky hands or moving subjects and eBay mode which allows
for photographs to be easily uploaded at the appropriate size for selling on
eBay or for personal web use.



"We are proud to be a sponsor of the National Breast Cancer Foundation,"
said Bill Heuer, Vice President of Casio's Digital Imaging Division. "We
hope that by purchasing the EX-Z75 in honor of breast cancer patients and survivors,
users will capture every valuable moment with their friends and family."



The special-edition pink EX-Z75 will be available beginning October 2007 and
can be purchased at Staples, Sears, Adir, Fred Meyer, BJ's, Nexcom and
AAFES. The bundle package will have an MSRP of $179.99, and will proudly sponsor
the National Breast Cancer Foundation. For more information, please visit www.casiousa.com.




About the National Breast Cancer Foundation, Inc.

The National Breast Cancer Foundation extends women's lives through education
about breast cancer and early detection. The organization provides hope to women
and families affected by breast cancer through a community of caring support
and encouragement that enables those diagnosed with breast cancer to have fulfilling
lives during their treatment and afterward. Learn more at www.nationalbreastcancer.org

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