Pro Techniques

Andy Marcus and son Brian are second- and third-generation portrait and wedding photographers. Their New York City studio, Fred Marcus Photography & Videography (www.fredmarcus.com), continues a tradition of dedicated service established by Fred Marcus back in 1941. “Back then my dad would use a 5x7 view camera for studio work and could be seen shooting portraits in bridal salons in the prestigious Bergdorf Goodman and Saks Fifth Avenue, among other venues,” Andy recalls. “When he shot weddings, he’d bring a Speed Graphic to the event—and flashbulbs.”

In his new book, Wes Kroninger’s Lighting (ISBN: 978-1-608952-54-0, Amherst Media, $34.95 US), the author and photographer draws on his experience as a portrait, commercial, and editorial photographer to present strategies that will help photographers bring out the beauty and character in all of their subjects—from kids, to businessmen, to fashion models.

What I want to capture in my photography can be expressed as the character of a place. I have to aim for images beyond “this is what it looks like here” because in my business photos have to tell stories, have to illuminate, even educate; my images should always reveal something of the culture, the history, and, most important, the lives of the people.

“Earlier this year, I was invited by JIB TV in Tokyo and Olympus, Japan to help document the recovery taking place after the terrible earthquake and tsunami that hit the northeast part of the country in March 2011. I agreed to do it even though I knew it would be a traumatic experience.

Portrait photographers are responsible for a lot of happiness among a wide variety of people, because well-done family pictures grow more valuable yearly. They usually portray infants, seniors, friends, and relatives, though sometimes portraits are interpretations of unusual subjects. Thomas Balsamo knows this because he has 30 years of experience photographing families and children. His work has also led him to a personal project that originated when his good will and curiosity were extended toward individuals or groups who found their portrait sittings emotionally and psychologically unusual, as well as uplifting.

After almost 40 years of making platinum prints, chemical fumes had harmed Tom Millea’s lungs to a point where he could no longer go into the darkroom. He says, “Closing my studio was traumatic in the extreme.” He didn’t believe that anyone else was capable of printing his work as he envisioned it. He liked computers but had no desire to try to make digital prints look like his platinum prints. “One technique could not replace the other,” he says. He selected prints from his inventory to sell in gallery shows and considered himself retired.

But by 2004, when the color palette of digital inks had changed, Millea thought his prints were beautiful, and comparable with his darkroom images. He began making digital color photographs full-time using an Epson 2200 printer. Over the next five years, he says, “By myself, step by step, I learned to use the computer to make images I felt were uniquely my own.” He eventually put together a complete digital studio with Apple computers and two Epson printers, the 4800 and the 9800. He could then make his own prints up to 40x60”.