News From PMA
Nikon Introduces The D40x
By Shutterbug Staff March 8, 2007 — Nikon has introduced the new D40x digital SLR camera. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity.

The D40x powers-up in a near-instant 0.18 second and can shoot up to 3 pictures per second, non-stop for up to 100 shots. The D40x’s 10.2-effective megapixel CCD imaging sensor is complimented by Nikon’s exclusive 3D Color Matrix Metering II and an improved Nikon Image Processing Engine that together ensure breathtaking picture quality with analyzed exposure, refined details and natural, accurately rendered colors.

The increased image sensor capacity of the D40x isn’t its only advantage. In addition to shooting three consecutive shots per second (versus 2.5 pictures per second with the D40), the D40x also features design efficiencies that allows up to 520** images per charge) and wider ISO sensitivity of 100-1600, plus HI-1 (200-1600 plus HI-1 for the D40).

The back of the D40x is dominated by a large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon’s new visually-intuitive information display system that presents camera and shooting information in a user-friendly, graphically represented way. The camera also features a built-in help menu that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.

The D40x’s automated, scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to understand the fine points of photography or fumble with camera settings. The D40x includes eight preset modes, including a new Flash Off mode that shuts off the camera’s flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed.

The D40x’s new Retouch menu offers exclusive in-camera image editing features. Included in the Retouch menu is Nikon’s D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye – a common condition that occurs in flash photography. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (Black-and-white, Sepia, and Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).

The D40x comes packaged with the new 3X 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that assures superb picture sharpness and optimum contrast, along with the versatility to capture everything from candid portraits to wide-angle landscapes. The D40x is also compatible with all of Nikon’s AF-S and AF-I Nikkor lenses***, including the remarkably versatile 18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor lens and the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens.

For flash photography of subjects at greater distances, the light and ultra-compact SB-400 Speedlight proves to be a perfect companion to the D40x, providing a simple solution for adding more power and bounce flash capability. Keeping with the D40x’s remarkable ease of use the, SB-400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40x will be available throughout the United States beginning April 2007 for an estimated selling price of $729.95* for body only or $799.95*, packaged with the 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens. For more information, please visit www.nikondigital.com.