LATEST ADDITIONS

SanDisk Corporation (NASDAQ: SNDK) announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk Ultra SDXC card, the company’s highest capacity SD card ever. With its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.

SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card’s exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).

“SDXC is the successor to the popular SDHC card format,” said Susan Park, director, retail product marketing, SanDisk. “The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders.”

Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk ImageMate memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty. The card is available immediately at www.sandisk.com via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.

...

The Raw Facts About Infrared

Processing Digital Infrared Raw Files Using Adobe Camera Raw

by Joe Farace

One of the best ways to squeeze the maximum image quality from your digital infrared files is to first capture them in your camera’s Raw format and process them in your favorite Raw software. In my casethat’...

The American Society of Picture Professionals (ASPP) and the Picture Archive Council of America (PACA) invite you to come to Boston for an exciting “Reinvention Weekend” April 15th – 18th. The entire conference is geared to Reinvent, Reimagine and Reinvigorate your career or your approach to the photography business.

...

The New York Institute of Photography (www.nyi100years.com), America’s oldest and largest
photography school, was founded in 1910 and celebrates 100 years of leadership in
photography education this year.

...