Combining hypermodern styling with the classic high-performance modular design Hasselblad has pioneered for 75 years, the new Hasselblad X1D is a striking statement that promises to move the company forward and it’s certainly generating lots of excitement at Photokina. And two new H-Series models confirm Hassleblad’s commitment to moving that line forward.

Sony announced the long-awaited A99 II DSLR-style camera at photokina 2016 this week and Shutterbug was one of a handful of media outlets to get to shoot with a pre-production version of the camera. What was it like? Well, in a nutshell, it was fast!

The new Canon EOS-1D X Mark II professional DSLR is the long-awaited follow-up to the EOS-1D X, which was launched in 2012 and quickly became one of the most popular cameras for action and sports photographers. In that respect, the 1D X Mark II has some very big shoes to fill. The new camera does add a lot of new features, including a new sensor, a new AF system, new video capabilities, and much more. The resolution of the 1D X Mark II’s new full-frame sensor has increased by 2MP to bring it to a respectable 20MP.

Phase One kept pushing the megapixels at the photokina show in Cologne, Germany this morning, announcing the new IQ1 100MP medium format digital back. Phase One also announced two new Schneider Kreuznach Blue Ring lenses today: the 150mm f/2.8 IF and 45mm f/3.5.