Scott Bourne Skip Cohen

While it’s true that anyone can buy a professional-quality camera, the necessary business skills for running a successful photography venture are often overlooked. Thousands of aspiring professionals falter because they lack the skills to turn their dreams into a profitable business. GOING PRO: How to Make the Leap from Aspiring to Professional Photographer (Amphoto Books; $29.99) is a comprehensive, up-to-date guide for beginning photographers on how to launch a business in any genre of professional photography.