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The Zeiss Ikon SW Camera; 35mm Precision In The Digital Age
There are few truly magical names in camera design but Carl Zeiss is certainly one of them. The brand conjures up an image of optical perfection and cameras built to a standard, not a price point. Back in the 1950s, when I was dancing on TV’s Buddy Deane Show and dreaming of making photographs with a camera that was more precise, more German, than my Argus C3, Zeiss Ikon cameras were already known for their innovative design, excellent build quality, and superb lenses. The new Zeiss Ikon SW 35mm camera follows in that tradition and is built for the uncompromising photographer who likes to make wide angle images.
So where does a 35mm rangefinder—heck, the SW has no finder—camera fit into today’s digital photography world? Traditional photography is not dead; it’s alive and well because tools such as the Zeiss Ikon SW give us ways to create images that suit how we work. Don’t get me wrong, I’m not going to soup the film shot in the SW in a special developer and lock myself in the darkroom making prints. Nope, the film will be lab processed, scanned, and manipulated in the digital darkroom just like all my other digital image files. The only thing that’s changed is the method of capture.
Back To The Future
The Zeiss Ikon SW offers the same high-quality build as their rangefinder
camera, but lacks the rangefinder and is slightly more affordable. The camera’s
main structure is a single aluminum die-cast part and the lens bayonet and focal
plane shutter are attached to it. Film aficionados might think of the SW as
a 35mm version of Hasselblad’s legendary Super Wide and it is similar
in operation in many ways. One big difference is that the Zeiss SW has an electronically-controlled
metal shutter, offering speeds from 1/2000 sec to 8 seconds in Automatic (Aperture
Priority) mode and 1/2000 sec to 1 second plus Bulb in Manual mode. The fastest
flash syncro speed is 1/125 sec. Talk about details: The lower part of the shutter
is painted light gray to optimize
Out Here In The Real World
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