Robert Farber is renowned for his painterly images. Throughout the years, he's
carved a niche with his romantic, illustrative approach to photographing nudes,
landscapes and a variety of other subjects that have been featured in books
like By The Sea and Farber Nudes.
photographed this old De Soto on a foggy morning in Rockport,
Maine, during the summer of 1981.
He's continued this tradition with a new book, entitled American Mood
(from Merrell Publishers; it's currently available at book stores). What
By The Sea was to the ocean is what American Mood is to the U.S.A. In this book,
he goes beyond documenting the varied American climate--Farber's
images elicit emotion. The earliest images in his book were taken around 1970,
he says, and many were photographed while he traveled around the western U.S.
on assignment, shooting a Wrangler Jeans campaign. "Over the years, I've
taken a lot of photos of America," he notes. "Most of these images
were taken during the past decade."
It was during the extensive time he traveled for Wrangler that he recalls, "I
got the idea for telling a story through a mood." In the 90 images in
his book, he takes us on a nostalgic journey of the country. "What I tried
to do is to capture the various moods of America," Farber points out.
Left: A ladder resting against a colorful Southwestern building,
Right: This 1986 Greenwich, Connecticut window scene evokes nostalgia.
Steps to Create Moods
So, how does he do it? To begin with, Farber says, you can't approach
capturing moods from purely a technical perspective. "Think of nostalgia
or the emotion you're feeling first, and then figure out how you want
to translate this to the photo." He advises utilizing your technical know-how
secondly, otherwise, "it becomes a mundane picture." You must "feel"
the image and then decide how you want to capture that feeling, perhaps by use
of black-and-white film (or the appropriate setting on your digital camera),
or by using a diffusion filter to promote a romantic look. And he adds, "You
don't always need to be technically right-on."
Farber shot one such nostalgic image during the summer of 1981, in Rockport,
Maine, where he was teaching a Maine Photography Workshop. He awakened early
one foggy morning and found an old De Soto parked nearby. Using a wide-angle
lens to accentuate the vehicle, he shot the picture on ISO 400 black-and-white
film, and recently sepia-toned it in Photoshop.
Diffusion is another tool that Farber uses to depict mood. But he emphasizes
that this softness is most effective when it's not too overpowering: "A
diffusion filter is best when it just takes the edge off." He likes to
create his own diffusion, he says, by spraying the air with hairspray and passing
a UV or sky filter through the mist. "The best quality diffusion you can
get is by closing your aperture down 4--5 stops from your lens' widest
opening," he says.
'50s-style gas station in Kansas, 2001.
He also recommends using an 81C or D, or a sepia filter "to warm up
the subject." Farber uses a polarizer to saturate colors or to make skies
more dramatic. "I'll sometimes combine a polarizer for drama and
an 81C filter to warm up the image," he says.
A Slice of Life
He accentuated strong graphics and bold colors when photographing an old gas
station in Kansas, where he used a polarizing filter and 200-speed chrome film.
Farber says, "These bright colors are quite different from my usual monochromatic
images, but how could I not capture a part of America that's so 1950s?"
Likewise, bold colors dominate an image that was photographed off the main street
of a small town in Arizona, where he was inspired by a ladder resting against
a Southwest-style building. To capture this scene, he also used ISO 200 slide
A gentleman who could be a figure from the '40s, New York,
Farber has numerous examples of combining filters to inspire a dreamy, nostalgic
feeling in American Mood. "I suggest getting a filter for your sky or
UV filter with the largest thread size, and get step-up or step-down rings for
additional filters," states Farber, who uses a 77mm filter size with his
Many of Farber's images in American Mood capture a slice of life that
could have taken place long ago, although they were photographed recently. One
that especially evokes a sense of nostalgia is a black-and-white photo of a
storefront in Greenwich, Connecticut, taken in 1986. He says, "I saw this
sign and the patron in the window. His look and the style of his clothes made
me feel like I was capturing something from another period of America, when
the sign might have read `Ice, 5 Cents.'"