July 28, 2009
August Table Of ContentsIn This eNewsletter:
How-To – Exposure Basics II
Industry Perspective – Mama, Why Did You Take My Kodachrome Away?
What's New This Month – Creative Light, Bogen, Gitzo, Panasonic, & Tamron
How-To – Seeing Pictures: Negative Space
Vote! – Briefly describe what filter (s) you use and why
Workshops – Learn and Show
Shutterbug Forums – Your Photo & Digital Imaging Source

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Exposure Basics II
by George Schaub

Now we come to how exposure and creative photography go hand in hand.

Why would you need to change the aperture or shutter speed under different lighting conditions? Why would you want to use a fast shutter speed for one shot and a slow one for another? Why change apertures or ISO?

That goes to the heart of the photographic exposure system and is one of the most important aspects of the craft. As we explore this further we’ll talk about “image effects.” These are ways in which you interpret the scene using the tools of the camera.
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Industry Perspective
Mama, Why Did You Take My Kodachrome Away?
by Ron Leach, Publisher

Faced with ever-declining demand in this digital age, Eastman Kodak recently announced it was retiring Kodachrome—it’s oldest film stock—which was long favored by professional and amateur photographers alike for its rich, vibrant colors.

Immortalized by Paul Simon in the 1973 song “Kodachrome,” the world’s first commercially successful color film lost popularity in recent years—representing less than one percent of Kodak’s total sales of still picture film sales. Over it’s 74-year run, Kodachrome was produced in numerous formats, including 35mm, 120, 110, 126, 127, 828 and large format for still cameras, and 8mm, Super 8, 16mm, and 35mm for motion pictures.
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What's New This Month
Creative Light Creative Light Debuts Line of Light Shaping Accessories
Designed by a Swedish team of photographers, the expanding Creative Light lineup includes softboxes, softgrids, reflectors, umbrellas, light stands and accessories.

Bogen Imaging Hosts Free Webinar
Bogen Imaging announces a free webinar titled "Adventure Sports Photography: Round Table with Adventure Photographer Michael Clark."

Gitzo Five Star Summer Tour
The Gitzo 5 Star Summer Tour is free of charge and open to all consumers interested in learning about the latest Gitzo support products and accessories.

Panasonic Announces Pricing For LUMIX GH1
Panasonic announced pricing for the highly-anticipated LUMIX DMC-GH1, the new Micro Four Thirds digital camera with Full-High Definition video recording ability.

Tamron Relaunches Photo Lens Website
The most popular section of the website after the top-selling product pages is Tamron's Learning Center.

Sponsor Message
Image Wizard

Introducing AluminArte(TM). High Definition Photographic Imaging on Aluminum. AluminArte uses a unique imaging technology that is able to fully exploit the latest digital camera technology and achieve an unmatched depth of field and a wider gamut of color and saturation. Simply send us your files then choose your finish and framing options. Visit and get your free samples.

Seeing Pictures: Negative Space
What’s Not There
by Jim Zuckerman

The concept of negative space has to do with compositional balance. Negative space simply means an area of an image that is largely devoid of subject matter. In other words, it’s a blank area like the sky, an expanse of plaster, the surface of a body of water, etc. The white sky behind the lilac-breasted roller (#1) is considered negative space as is the green and beige painted stonework on either side of the red door (#2).
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Sponsor Message
Auto FX

Auto FX Software's newest release, Mystical Tint Tone and Color 2.0, is a suite of 60 professional imaging filters that create professional enhancements that increase the creative value of a photo. Includes over 300 Photo Effects. Available for Mac and Windows. Download the trial version at

With the advent of software plug-ins and image processing filters now built into cameras, do you still see a need for add-on filters for your lenses?
Please briefly describe what filter (s) you use and why.

Sponsor Message
National Association of Photoshop Professionals

NAPP Member Speaks Out. A few weeks back, we came across a blog post written by a new NAPP member about his take on the value of a NAPP membership. Here’s the link to it so you can decide if NAPP is right for you. Special join NAPP offer!

Private Film Or Digital Workshops With Steve Anchell
Salem, 1-day, weekend, or 5-day workshops. Contact: Anchell Photography Workshops, 503-375-2163, website:

John C. Campbell Folk School
Looking For Light. Free catalog with course descriptions. Contact: John C. Campbell Folk School, One Folk School Road, Brasstown, NC 28902, 800-Folk-SCH, website:

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