February 24, 2009
March Table Of ContentsIn This eNewsletter:
Commentary – Imaging Companies Seem Intent to Continue to Stir the Pot
Industry Perspective – Positive Outlook for Digital Camera Sales
What's New This Month – Jobo, Leica, Wilhem, Serif, and More
How-To – Objective And Subjective Exposure
Vote! – Comment on what criteria you would use to consider upgrading your gear in the coming year.
Workshops – Learn and Show
Shutterbug Forums – Your Photo & Digital Imaging Source

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Imaging Companies Seem Intent to Continue to Stir the Pot
by George Schaub

As I pack my bags to head off to the PMA show in Las Vegas that starts March 3, I wonder how many new products and technological advances will be announced this time around. It might seem with the economy the way it is that the pace of development will slow. But that doesn't seem to be the case. The pace of change in photography has been breathtaking, with photographers wondering when it will relent. Guess what—it won't, or it won't as much as you or I might expect.

As competition on all levels and product lines continues to grow, the idea seems to be that the survivors will reap the benefits down the road when things improve. That's why you can set your clock on when software will move to the next version (give or take eighteen months) and make a safe bet that the megapixel and sensor size ping pong match will keep being played. Even with some consolidations and buyouts in the works there still will be new players who see enough gold in the digital hills to keep the momentum going.
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Industry Perspective
Positive Outlook for Digital Camera Sales
by Ron Leach, Publisher

Despite the dismal world-wide economic outlook, prospects for continued growth in the digital camera market seems remarkably strong—especially as compared to predictions for other consumer-related industries. Recent data from the Camera & Imaging Association (CIPA) in Tokyo indicates that the total shipment of digital cameras in 2008 exceeded the level of 2007 when shipments broke the 100 million mark for the first time since CIPA began compiling this data. There was significant year-over-year growth in shipments of both SLR cameras (an increase of 29.7%) and digital fixed-lens cameras (an increase of 18.5%).
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What's New This Month Launches
Ever wonder if that 2nd hand camera you purchased online was stolen?

JOBO 7-Inch Photo Display with Remote Control
JOBO AG announces the new JOBO PDJ077 digital picture frame.

LEICA D-LUX 4 Exclusive Special Edition Set
Leica Camera Inc. presents an exclusive special edition of the LEICA D-LUX 4 in titanium, another premium quality special edition camera from Leica.

Wilhem Imaging Research on HARMAN Technology's Fiber Base Baryta Inkjet Papers
HARMAN technology Limited, has gained formal certification as to the archival properties of its professional inkjet papers.

Serif Digital Photo Suite 2009
The feature-rich software suite makes it simple for everyone to organize, enhance and share their photos in new and fun ways.

Objective And Subjective Exposure
by George Schaub

This is an excerpt from our new Petersens Photographic quarterly publication, which is a newsstand-only magazine still on newsstands today. Every three months a new edition will be available, with our next topic being "Composition." Look for it at a newsstand near you. You can also check out some other articles from the premier issue at

Not all photos need to contain every tonal value the photographer observes or that exist in a scene. Some tunes are best played with a smaller range of notes. One technique often used by experienced photographers is to first record all the tones possible and then edit out, or obscure some later. Indeed, some of the best photographs reveal some of the tones while hiding or darkening others, thus guide the viewer's eye according to the photographer's artistic pleasure, or even whims. That's the difference between the objective exposure, which strives to gather and record all the values and colors in a scene, and a subjective, or expressive exposure, which manipulates tonal values and color for certain aesthetic ends. If you ever have a chance to look at a master photographer's negatives, such as Ansel Adams, you'll see a considerable difference between the original negative and the resultant print.
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If you hear about a new camera, lens, printer etc. that you think will dramatically improve your work, would you consider purchasing same in the coming year?
Briefly comment on what criteria you would use to consider upgrading your gear in the coming year.

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John C. Campbell Folk School
Looking For Light. Free catalog with course descriptions. Contact: John C. Campbell Folk School, One Folk School Road, Brasstown, NC 28902, 800-Folk-SCH, website:

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