Press Release

Photoflex Inc. of Watsonville, CA. announces the release of a redesigned version of their widely popular Adjustable ShoeMount Hardware, renamed Adjustable ShoeMount 2, for use with all brands of battery powered flash units.

World Photography Organisation (WPO), a London based initiative that provides a global platform for professional, amateur, and student photography through its website and live events, is coming to New York to engage the city's vibrant photography community with exhibitions, workshops, and talks led by world renowned practitioners in the field. WPO has partnered with the Chelsea Art Museum who will serve as the host venue for all activities from October 13 through November 12, 2011.

The Tiffen Company is pleased to announce the release of the highly anticipated version three of the popular Tiffen Dfx digital filter suite (http://www.tiffensoftware.com). A powerful and robust video and still image editing effects suite, Tiffen Dfx 3.0 boasts enhanced multi-processor acceleration for faster interaction and rendering of images, 10+ brand new filters for optical effects, updated host support, interface improvements, and more, taking still and moving image editing to the next level of visual brilliance. Simulating 2,000+ popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction, plus natural light and photographic effects, the Tiffen Dfx digital filter suite is the definitive set of digital optical filters for professional photographers, top motion picture filmmakers, video editors, and visual effects artists around the world.

Smith-Victor has unveiled a full line of new photo and video lighting kits. The new Smith-Victor kits include the FlashLite 110i, FlashLite Monolight and Quartz Halogen series. Each kit was specifically designed to meet current photographer’s photo or video lighting needs.