
				PMA 2009 is the ultimate event for everything photo. You’ll find high-margin products from hundreds of exhibitors; get practical ideas to strengthen your business; and network with colleagues, vendors and suppliers – all under one roof. And for a limited time, bring a friend and save $299.

Fujifilm Instax 200 Instant Film Camera and Instax Instant Color Film
For years, Fujifilm's professional-grade Instax instant photo system has enjoyed great success among customers in Asia and Europe.

QMM1 Macro Flash Mount System and TUMAX Twin Flash Set
XOTOTPRO Photographic Equipment Ltd. introduces the QMM1 macro flash mount system and TUMAX macro twin flash units.

Olympus E-30 Digital SLR Camera
The E-30 fits in the spectrum of the E-System lineup above the E-520 as a mid-range advanced DSLR.

Nikon D3X Digital SLR
Nikon Inc. has announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities.

WD My Passport Studio Drive With Firewire 800 Interface
WD has added a high-speed FireWire 800 interface to its popular My Passport Studio portable drive to give Mac computer users and creative professionals the fast performance they need.



Olympus Zuiko 25mm f/2.8 “Pancake” Lens A “Normal” Lens with Unconventional Features by George Schaub The Olympus Zuiko 25mm f/2.8 lens, designed for their and other Four/Thirds system cameras, is a sleeper of a lens that offers some fun and interesting photographic options. Not only does the lens allow you to photograph as close as 5.1 inches, it is so small that you might mistake it for a cookie and light enough at 3.3 oz to escape notice. In fact, it is somewhat affectionately dubbed a “pancake” style lens, a characterization that has more to do with the optical design than a physical description. (In fact it looks more like a hockey puck--the pancake appellation has more to do with the flattening of the optics in the venerable Zeiss Tessar-like design than any outward appearance.) I tested this lens with the E-3, which is a heavier than their E-420 or similar camera, which with this lens must be featherweight indeed. Get The Full Story



Vote! Kodak's new Ektar 100 color negative film offers what they claim is the finest grain and best and most accurate color of any color print film ever made. Is Kodak whistling in the wind, or do you think that having the "best film ever" will get you to return to film, or dust off the old film camera to give it a try? Please comment briefly on whether or not you have exposed a roll of film in the last six months...and whether or not you might plan to in the coming months!

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December 30 , 2008
In This eNewsletter: How-To - The Technique Behind the Picture This! Assignment Industry Perspective - Digital SLRs on the Upswing What's New This Month - Fujifilm, QMM1, Olympus, Nikon, and WD Test Report - Olympus Zuiko 25mm f/2.8 “Pancake” Lens Vote! - Comment briefly on whether or not you have exposed a roll of film in the last six months Workshops - Learn and Show Shutterbug Forums - Your Photo & Digital Imaging Source

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The Technique Behind the Picture This! Assignment Threshhold Command is the Key to Graphic “B&W Only” Look by George Schaub Every month Shutterbug brings a Picture This! Assignment to readers, which creates a theme and requests readers send in images to match it. The January, 2009 issue of Shutterbug saw the publication of reader images for the assignment of “Black and White Only (No Grayscale)”, in which we asked for graphic interpretations that relied on a pen and ink approach to subjects and scenes. The response was overwhelming and we received as much if not more submissions than any Picture This! assignment in the past year. We also received a large volume of mail from readers who wanted to know how those who did submit achieved the highly graphic results. Get The Full Story

Digital SLRs on the Upswing
by Ron Leach, Publisher

A comprehensive new study from InfoTrends indicates that while the digital camera market is reaching a “mature stage” in it’s lifecycle, digital SLRs have emerged as an area of rapid growth within the industry while point-and-shoot cameras are heading toward commodity status with constant price pressure. The report, entitled “The Consumer Digital SLR Marketplace: A Multi-Client Study,” credits lower prices, a greater range of models, and better distribution for the continued growth of the DSLR category.
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