News

Unified Color Technologies announced the launch and availability of HDR Expose, its next generation software for the creation and editing of HDR images. Replacing the company’s flagship product, HDR PhotoStudio, HDR Expose offers new features that include the addition of interactive HDR histogram, digital color readout, multiple ghost reduction options, plug-ins for Adobe Lightroom and Apple Aperture, and a sleek, intuitive user interface that enables photographers to create true-to-life HDR images Unified Color Technologies is the only company offering HDR solutions that provide full 32-bit color editing capabilities based on its patented Beyond RGB color space. HDR Expose is available today for purchase at www.unifiedcolor.com.

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During the photokina fair in September this year, FotoTV will produce photokinaTV – a news broadcast in the form of online video/films. This news broadcast will feature product highlights, latest trends in imaging and photography at photokina, interviews with exhibitors and visitors, the day’s highlights and other related reportage on photokina live from the venue.

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onOne Software, Inc., a leading developer of innovative, timesaving solutions for professional and advanced amateur photographers, today announced its upcoming schedule of free Pro Series Live Webinars. Acclaimed photographers and Photoshop Gurus will be hosting the live hour-long sessions, enabling participants to submit questions during the sessions. Topics will include lifestyle, landscape, portraiture, travel and HDR photography, with new sessions being added regularly. Attendees who attend will not only be inspired by the amazing photography of the speakers but will also learn valuable tips and techniques on using onOne Software products.

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Image Engineering, one of the leading global companies for the development of measuring processes for digital imaging, has come up with a special highlight for the upcoming photokina 2010. With the help of the first-ever living test chart, visitors to the leading global trade fair for imaging, which will be held from September 21 to 26, can bring along their cameras or camera-equipped cell phones to the Boulevard in the trade fair halls and have them tested free of charge. This attention-getting activity is supported by Koelnmesse as the organizer of photokina and by other sponsors including CHIP Foto Video, Foto Gregor, and the image services provider Viabild.

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At the beginning of the year the organizers of photokina — Koelnmesse and the Photographic Industry Association — invited photographers from around the world to apply for an exhibition area at photokina 2010 in Cologne. Well over 60 photographers entered this competition in the hope of winning one of the coveted exhibition areas at the world's largest trade fair for the photography and imaging sector. A total of twelve exhibitions have now been selected. They will be presented to the public in the halls of the Cologne exhibition center from September 21 to 26, 2010.

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Lexar Media introduced the Lexar Multi-Card 24-in-1 USB Reader. Featuring five slots and supporting 24 popular memory card formats, the newest reader is an all-in-one solution enabling concurrent downloads and card-to-card file transfer. The highly versatile card reader was developed with a unique pop-up design, which allows the card slots to be protected when not in use, and comes equipped with a Hi-Speed USB 2.0 cable. The reader makes it easy to quickly download photo, video, music, and other files from nearly any memory card to a host computer. For additional information about the Lexar Multi-Card 24-in-1 USB Reader, visit www.lexar.com.

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PhotoReflect (www.PhotoReflect.com) is now providing new and improved tools to increase sales for the professional photographer while enriching the online experience for their customers. In particular, a new selling feature called “digital download packages” that enables photo-consumers to choose their images with the help of an online wizard, has already resulted in an empirical increase in sales volume for photographers using PhotoReflect.

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