Maria Piscopo
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Business Trends
Maria Piscopo May 01, 2009 1 comments

For every photographer success and self-fulfillment are common goals, but the desire to help others is something that many photographers bring to their work. You may feel that today’s economy makes helping others difficult, especially as you focus on the daily effort to grow your business. How can you use your talents to help others and pay the rent at the same time? How can you spread...

Business Trends
Maria Piscopo Apr 01, 2009 0 comments

As the markets for both consumer and commercial photographers keep warping and changing, many photographers are looking for alternative revenue paths. A fine art photographic sale by a gallery always gets high interest from photographers, but what about the gallery owner’s perspective? What factors influence their choice of the photographers they represent? How do owners view fine art...

Business Trends
Maria Piscopo Mar 01, 2009 6 comments

One of the growth markets for photographers these days is consumer event photography, including youth sports. This is a very specialized business; often, event photographers must be equipped to print and sell photos on-site, offer a variety of photo-package choices, and, in many cases, include green screen technology in their photo shoots. In preparation for this article I began by talking with...

Business Trends
Maria Piscopo Feb 01, 2009 0 comments

Promo pieces for selling your photography should be specifically planned for personal correspondence directed at your targeted audience. In-house printed promotional materials have become increasing popular as the technology for the design and printing has increased and the cost of production decreased. This type of promo piece is not for direct (mass or bulk) mailing. The in-house promo is used...

Business Trends
Maria Piscopo Dec 01, 2008 0 comments

At every workshop and class I teach the subject and question of copyright comes up. I deal with copyright as a photo rep on every photo shoot I negotiate. Some photo clients know what type of usage they need to purchase and some do not. Some photographers can negotiate copyright usage without hesitation, but many photographers still have questions about the basics of copyright law.

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Business Trends
Maria Piscopo Nov 01, 2008 0 comments

Many commercial buying patterns have shifted from hiring for assignment to buying stock licensed images or royalty-free images. This shift has greatly decreased the value per image for all but the most creative or unique stock images. But it has also opened markets for still photos previously unexplored. Stock is no longer just for print use; clients are buying still images for website...

Business Trends
Maria Piscopo Oct 01, 2008 0 comments

One of my favorite workshop topics is "sales strategies" and that's probably because I have not met many people who got into photography to become salespeople. When I give this workshop at photographic conferences and association chapters I am always impressed by the number of questions and concerns photographers have about selling. Without a rep, selling...

Business Trends
Maria Piscopo Sep 01, 2008 0 comments

Jim McHugh (www.jimmchugh.com) came to my attention most recently with his program for the Advertising Photographers of America/Los Angeles chapter (APA/LA) titled "Walking the Tightrope." In the workshop, he offered his personal story and thoughts on how to balance successful commercial work with the creation of...

Business Trends
Maria Piscopo Aug 01, 2008 0 comments

Publicity is one of the most overlooked areas of marketing for photographers. The protocol for obtaining this less conspicuous but very important promotional tool has three basic steps: submission of information about your work to the media; confirmation of acceptance; and final publishing. Publicity provides benefits without the high cost of ads or the labor-intensive effort of...

Business Trends
Maria Piscopo Jul 01, 2008 0 comments

With commercial clients turning more often to stock photos, many photographers are looking for ways to keep themselves in business. At the same time, art photography markets are looking for new and fresh images. These art photography clients can be the more traditional consumer markets such as galleries and individual collectors. They can also be the more commercial art clients...