Maria Piscopo
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Business Trends
Maria Piscopo Mar 01, 2010 0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

Business Trends
Maria Piscopo Feb 01, 2010 Published: Jan 11, 2010 4 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

Business Trends
Maria Piscopo Jan 01, 2010 0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...

Business Trends
Maria Piscopo Dec 01, 2009 3 comments

Portrait photography clients live in two distinct worlds: consumer clients and commercial clients. The time, energy, and attention required to market to each is so consuming that many photographers gravitate toward one or the other. Consumer portraits include family, children, and high school seniors. Commercial portraits range from editorial, celebrity, and advertising clients. Though they are...

Maria Piscopo Nov 01, 2009 17 comments

Whether you are starting out, adding income to your business, or changing marketing direction, sports photography provides opportunities for creating and selling exciting and interesting images. The subjects vary between products, portraits, and lifestyle. Though Sports Illustrated magazine most often springs to mind, the clients can range from editorial to advertising and everything in between.

Business Trends
Maria Piscopo Oct 01, 2009 17 comments

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

Business Trends
Maria Piscopo Sep 01, 2009 4 comments

“Bloggers think that a use of a photograph in a web blog is covered by fair use simply because it is not usually done for profit, and they are ‘commenting’ on the news. This is not necessarily the case.”

Last year in my column I tackled the important issue of copyright. (Editor’s Note: Go to our homepage at www.shutterbug.com and type in Copyrights.) Unless...

Business Trends
Maria Piscopo Aug 01, 2009 2 comments

Successful wedding photographers have been through a lot of changes in the past year. Couples who turn to a professional (instead of someone’s cousin with a camera) are looking for more than ordinary snapshots. Today, you need to offer more style and greater value to maintain a successful business. Current industry trends for wedding photography styles include fine art, photojournalism...

Business Trends
Maria Piscopo Jun 01, 2009 0 comments

The stock photo business—making images on speculation and then attempting to match the image to a buyer—has seen major changes. The traditional business model of the stock agency serving as a photographer’s agent has shifted to the picture library model. Other changes have included companies hiring staff photographers to create stock—as opposed to using outtakes and spec...

Business Trends
Maria Piscopo May 01, 2009 1 comments

For every photographer success and self-fulfillment are common goals, but the desire to help others is something that many photographers bring to their work. You may feel that today’s economy makes helping others difficult, especially as you focus on the daily effort to grow your business. How can you use your talents to help others and pay the rent at the same time? How can you spread...