Maria Piscopo

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Maria Piscopo Posted: Oct 17, 2011 Published: Sep 01, 2011 21 comments
“Day rate is not an accurate measure of photography cost, as it does not include expenses. Day rate does not transfer usage or licensing rights, the real sale in commercial photography.”

“What do you charge?” There is something about that much anticipated, yet dreaded question that causes many photographers distress. There are probably a dozen psychological reasons for this feeling. Rather than take on those feelings, which is beyond my ken and that of this magazine, I’d like to look at specific actions and steps you can take to improve your behavior when it comes to pricing and asking for money.

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Maria Piscopo Posted: Sep 27, 2011 Published: Aug 01, 2011 21 comments
While the destiny of the commercial photographer is still in the hands of the current corporate and advertising economy, the pro-active consumer portrait photographer seems to be doing well, even considering the times. Yet challenges remain from the shopping mall photo studio (26 photos for just $7.99!) to the DIY market, where everyone with a D-SLR gets in on the act.
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Maria Piscopo Posted: Aug 11, 2011 Published: Jul 01, 2011 8 comments
Among legal issues critical to photographers, copyright and privacy rights are worthy of your attention as they affect both what you can shoot and how you can protect your images. In this month’s column, we talk with three attorneys to develop a better understanding of these complex issues: David MacTavish, Law Office of David MacTavish (www.mactavish-law.com); Mickey H. Osterreicher, General Counsel, National Press Photographers Association or NPPA (www.nppa.org); and Carolyn E. Wright, Law Office of Carolyn E. Wright, LLC (www.photoattorney.com).
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Maria Piscopo Posted: Jul 05, 2011 Published: Jun 01, 2011 18 comments
There’s no question that travel photography has long been a top pick when photographers look at career paths. The promise of seeing the world, making images, and getting paid for it all is a very attractive proposition. But does reality meet fantasy here? To find out we interviewed four photographers from the travel field to get their feedback on sales, marketing, and how they feel about the changes in the travel photography business. It is not an easy road. Photographers have had to adapt to new technology, to changes wrought by eCommerce, and to the shift from assignment work to stock sales. Each of these photographers have made many changes to compete successfully in this business.
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Maria Piscopo Posted: Jun 09, 2011 Published: May 01, 2011 8 comments
While commercial advertising photographers (and other specialties) might be touched negatively by the economy and changing technology, event photographers continue to expand their work and markets. Yes, the economy has changed with every parent bringing a high-end digital camera to their kid’s school events. Yes, event photographers today must invest in equipment to print and sell photos online. But there is work here, for both the consumer and corporate event photographer.
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Maria Piscopo Posted: Apr 01, 2011 5 comments

Many photographers wonder about the state of stock photography now and in the future. There are many questions and a good deal of controversy about the answers. Some of the big questions include: how are traditional stock and microstock competing? Is there still money to be made in stock image licensing? How tough is it to sign up with a stock photo agency? Nature and travel images were once the...

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Maria Piscopo Posted: Mar 01, 2011 7 comments

With new technology and more savvy consumers, the wedding photography business has seen some big changes in the last few years. The photojournalistic “fad” has turned into an established style. The proliferation of digital cameras has turned everyone’s “Cousin Bill” into a photographer and has pushed the professional to create more and better services for their...

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Maria Piscopo Posted: Jan 01, 2011 5 comments

There is a long tradition of photographers giving workshops, either self-sponsored or within an established workshop organization structure. Workshops cover a wide range of topics, from fashion/beauty to nature/travel, and take place all around the world. Workshops can serve as both a marketing tool and an additional source of revenue, and while there are some who are constantly on the workshop...

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Maria Piscopo Posted: Dec 01, 2010 1 comments

These days every photographer and would-be writer has the ability to publish their own book. When you take it beyond the vanity press level, and look at it as a business venture, there are numerous pitfalls and considerations to be taken into account before you take the leap. To gauge the activity in this market, we talked to a number who have gone down the publishing road.

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Maria Piscopo Posted: Nov 01, 2010 6 comments

Every workshop I give, someone asks, “How important is a website for marketing my work?” Marketing with a website is still a relatively new technology compared with print marketing, and most pros agree it mainly serves as an addition to the marketing mix and does not replace other tools. If there’s one thing I learned when researching this story, though, it’s that we are...

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