Press Release

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Press Release Posted: Dec 02, 2009 0 comments

Adobe Systems Incorporated (Nasdaq:ADBE) introduced Adobe Photoshop Lightroom 3 beta software for Macintosh and Windows, a public preview of new and improved functionality to be delivered in the next major release. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools, enhanced slideshow capabilities and direct publishing to online photo sharing sites like Flickr. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

“We are extremely fortunate that a strong community of photographers have rallied around Lightroom, helping to evolve the application and making it a meaningful part of their photographic workflows,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “While we’re still hard at work on Lightroom 3, we recognize the value our customers bring to the development process and want their input so we can deliver the best final product possible.”

Lightroom 3 beta has been completely redesigned with under-the-hood efficiencies to better handle growing image libraries and improve responsiveness with a higher-quality processing engine. In the Library module, a rebuilt import system makes bringing photos into the software more intuitive. Users can easily specify the source and destination of their images, and save common processing, metadata or destination settings as easy-to-reuse presets.

The Library module also includes new capabilities to publish collections on popular photo-sharing sites. Flickr users now have direct access to their accounts from within Lightroom and can drag and drop images directly into their Photostreams. Flickr Pro account users can automatically synch their images and even view comments made on Flickr directly within the Library. This functionality can be extended to additional sites by adding them as new plug-ins once they become available.

In the Develop module, an overhauled processing engine allows users to create the highest quality images. Improved Capture Sharpening and Color Noise Reduction tools provide superior results while still preserving an image’s edge detail and contrast. A new Grain tool adds a film-style grain to images, and two new Vignette modes help photographers get a more natural look.

Lightroom 3 beta also offers advanced output options, including the ability to export slideshows as videos with audio and title screens that can be posted to video-sharing sites or optimized for mobile media. New watermarking capabilities enable photographers to embed text or graphic information directly on an image and then adjust the size, position and opacity. In addition, photographers can customize print layouts and save settings for future use, giving them refined control over their images.

Adobe Photoshop Lightroom 3 beta is available as a free download to anyone on both Macintosh and Windows platforms. Visit to learn more and download the beta. Feedback can be submitted on the Lightroom forums: http://forums.adobe.com/community/lightroom. Users also can connect with Adobe at www.facebook.com/lightroom or www.twitter.com/AdobeLR, and can add the tag #AdobeLR3beta to tweets about the Adobe Photoshop Lightroom 3 beta.

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Press Release Posted: May 10, 2010 0 comments

Hoodman adds a smart hot shoe mount for using the HoodLoupe 3.0 during DSLR Video Capture.
The new mount is called HoodCrane. HoodCrane is available with the Cinema Kit Pro
which includes HoodLoupe 3.0, HoodMAG- a new magnifying video eyecup for your Hood-
Loupe 3.0--and the HoodCrane. If you already have the HoodLoupe 3.0 you can pick up the
HoodCrane and HoodMAG separately.

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Press Release Posted: Oct 06, 2010 0 comments

The Olympus PEN E-P2 is now available as a black-on-black kit. For the first time, the PEN E-P2’s stylish retro black metal body is complemented by a black M.ZUIKO DIGITAL ED 17mm lens and a black FL-14 flash in an exclusive, limited availability kit.

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Press Release Posted: Mar 30, 2011 0 comments

Lensbaby, manufacturer of award-winning Creative Effects SLR camera lenses, announces the addition of the Sweet 35 Optic to its Optic Swap System. The Sweet 35 Optic, a 35mm selective focus optic with an internal 12-blade adjustable aperture, creates a Sweet Spot of sharp focus that photographers can move around the photo by tilting their Lensbaby lens. The Sweet 35 Optic boasts the widest focal length of any selective focus Lensbaby optic, features close-focus capabilities, and is available now for use with the Lensbaby Composer, Muse, Control Freak™ and Scout lenses.

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Press Release Posted: Feb 16, 2011 0 comments

Advances in today's imaging sensors have
relinquished the need for excessive power
output in today’s strobes,but the need for
professional quality remains. With reductions in
size and weight each power pack still maintains
the same color temperature and flash
consistency as our previous packs and can now recycle faster than ever before.

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Press Release Posted: Dec 09, 2009 0 comments

World
Press Photo invites professional photographers and photojournalists from around
the world to enter the 53rd World Press Photo contest. The web entry site is
open for uploading entries from 1 December 2009 until the deadline of 14
January 2010. The web entry site can be accessed via href="http://www.worldpressphoto.org/contest" target="_blank">www.worldpressphoto.org/contest.
For the 2010 contest, it is no longer possible to submit entries by post on a
CD/DVD. Entries submitted by email are also not accepted.

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Press Release Posted: Jun 02, 2010 0 comments

Partial archways from event product developer Meese
Orbitron Dunne Co., La Mirada, Calif. (www.propdecor.com), establish
the elegant look of complete colonnade arch systems within a far more
compact footprint. They fit into smaller rooms with tight spaces and/or
small stages. Featuring a colonnade arch set atop dual columns, the
partial archways are ideal for wedding planners, photographers,
banquet managers, prom committees and other event professionals who
desire attractive décor but are required to fit confined areas or
limited budgets.

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Press Release Posted: Oct 25, 2010 0 comments

The Nissin Group has introduced three innovative new models. The flagship model of the Nissin line, the Di866 Professional will now be available for Sony, joining the current Canon and Nikon models. It provides an exceptionally powerful guide number of 60 and sub flash of 12 (ISO 100, 105mm). And for ease of operation, it has a very user-friendly color display, which automatically rotates from horizontal to vertical as the flash is rotated. The six-icon interface represents each of the operation modes -- auto, TTL, manual/av, multi, wireless TTL and custom setting.

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Press Release Posted: May 04, 2011 0 comments

DigiLabs Pro (www.digilabspro.com) introduced “Client Creations” — a variety of client created wedding album packages that photographers can easily market to clients. A complete keepsake that is ideal for savvy wedding couples, the ready-to-sell kit includes a fine-quality leather storage box, software and instructions for couples to quickly create high-quality albums using their digital photographs. Professional wedding photographers will find these comprehensive kits to be a popular and unique client offering that should enable them to bring in supplementary revenue without significant additional labor.

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Press Release Posted: Mar 11, 2011 1 comments

Gary Fong, Inc. (www.garyfonginc.com) has introduced two new value-packed bundles containing the popular Lightsphere Collapsible, the definitive portable flash diffuser, and a variety of unique camera tools. Combining several of Gary Fong’s most sought-after flash tools into two unique packages offers the ultimate in one-stop shopping for photographers looking to elevate their creativity on every shoot.

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