Press Release

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Press Release Posted: Dec 02, 2009 0 comments

Adobe Systems Incorporated (Nasdaq:ADBE) introduced Adobe Photoshop Lightroom 3 beta software for Macintosh and Windows, a public preview of new and improved functionality to be delivered in the next major release. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools, enhanced slideshow capabilities and direct publishing to online photo sharing sites like Flickr. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

“We are extremely fortunate that a strong community of photographers have rallied around Lightroom, helping to evolve the application and making it a meaningful part of their photographic workflows,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “While we’re still hard at work on Lightroom 3, we recognize the value our customers bring to the development process and want their input so we can deliver the best final product possible.”

Lightroom 3 beta has been completely redesigned with under-the-hood efficiencies to better handle growing image libraries and improve responsiveness with a higher-quality processing engine. In the Library module, a rebuilt import system makes bringing photos into the software more intuitive. Users can easily specify the source and destination of their images, and save common processing, metadata or destination settings as easy-to-reuse presets.

The Library module also includes new capabilities to publish collections on popular photo-sharing sites. Flickr users now have direct access to their accounts from within Lightroom and can drag and drop images directly into their Photostreams. Flickr Pro account users can automatically synch their images and even view comments made on Flickr directly within the Library. This functionality can be extended to additional sites by adding them as new plug-ins once they become available.

In the Develop module, an overhauled processing engine allows users to create the highest quality images. Improved Capture Sharpening and Color Noise Reduction tools provide superior results while still preserving an image’s edge detail and contrast. A new Grain tool adds a film-style grain to images, and two new Vignette modes help photographers get a more natural look.

Lightroom 3 beta also offers advanced output options, including the ability to export slideshows as videos with audio and title screens that can be posted to video-sharing sites or optimized for mobile media. New watermarking capabilities enable photographers to embed text or graphic information directly on an image and then adjust the size, position and opacity. In addition, photographers can customize print layouts and save settings for future use, giving them refined control over their images.

Adobe Photoshop Lightroom 3 beta is available as a free download to anyone on both Macintosh and Windows platforms. Visit to learn more and download the beta. Feedback can be submitted on the Lightroom forums: http://forums.adobe.com/community/lightroom. Users also can connect with Adobe at www.facebook.com/lightroom or www.twitter.com/AdobeLR, and can add the tag #AdobeLR3beta to tweets about the Adobe Photoshop Lightroom 3 beta.

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Press Release Posted: May 10, 2010 0 comments

Hoodman adds a smart hot shoe mount for using the HoodLoupe 3.0 during DSLR Video Capture.
The new mount is called HoodCrane. HoodCrane is available with the Cinema Kit Pro
which includes HoodLoupe 3.0, HoodMAG- a new magnifying video eyecup for your Hood-
Loupe 3.0--and the HoodCrane. If you already have the HoodLoupe 3.0 you can pick up the
HoodCrane and HoodMAG separately.

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Press Release Posted: Oct 25, 2010 0 comments

The Nissin Group has introduced three innovative new models. The flagship model of the Nissin line, the Di866 Professional will now be available for Sony, joining the current Canon and Nikon models. It provides an exceptionally powerful guide number of 60 and sub flash of 12 (ISO 100, 105mm). And for ease of operation, it has a very user-friendly color display, which automatically rotates from horizontal to vertical as the flash is rotated. The six-icon interface represents each of the operation modes -- auto, TTL, manual/av, multi, wireless TTL and custom setting.

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Press Release Posted: Mar 11, 2011 1 comments

Gary Fong, Inc. (www.garyfonginc.com) has introduced two new value-packed bundles containing the popular Lightsphere Collapsible, the definitive portable flash diffuser, and a variety of unique camera tools. Combining several of Gary Fong’s most sought-after flash tools into two unique packages offers the ultimate in one-stop shopping for photographers looking to elevate their creativity on every shoot.

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Press Release Posted: Dec 23, 2009 0 comments

Camtrol, a stabilizing
platform for video and DSLR cameras, is said to open a new world of balance,
support, and freedom for action shots taken by videographers and photographers.
Camtrol’s action control grip (ACG) with its anatomical articulating ergonomics
provides for natural hand positioning and control. The ACG has a hollow inside,
which accommodates any remote--putting control of the camera always under
the thumb of the shooter. Camtrol with a remote is a one-handed operation
giving the user the liberty to take any shot without restriction, and it works
for right- and left-handed shooters.

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Press Release Posted: May 14, 2010 0 comments

Bokeh: The Science of Focus and the Art of Blur with Vincent Versace

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Press Release Posted: Aug 16, 2010 0 comments

PhotoReflect (www.PhotoReflect.com) is now providing new and improved tools to increase sales for the professional photographer while enriching the online experience for their customers. In particular, a new selling feature called “digital download packages” that enables photo-consumers to choose their images with the help of an online wizard, has already resulted in an empirical increase in sales volume for photographers using PhotoReflect.

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Press Release Posted: Nov 17, 2010 0 comments

onOne Software, Inc. announced Perfect Photo Suite 5.5 for Adobe Photoshop and Adobe Photoshop Lightroom. Tackling specific problems within a photographer's preferred workflow, the Perfect Photo Suite 5.5 offers simple yet powerful solutions for color correction, image resizing, masking, professional photographic effects, and now layers for Photoshop Lightroom and Apple Aperture, in one affordable package. With support for Photoshop CS5, CS4, CS3 and CS2, the Perfect Photo Suite 5.5 includes FocalPoint 2, PhotoTune 3, PhotoFrame 4.6, PhotoTools 2.6, MaskPro 4.1, Perfect Resize 7 (the next generation of Genuine Fractals) and the completely new Perfect Layers.

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Press Release Posted: Jan 27, 2010 0 comments

Tamron has just announced a new, user-friendly way for everyone from casual shooters to serious shutterbugs to showcase their prized images, share them with like-minded enthusiasts, tell the fascinating stories of how they were created, and get valuable feedback that will help participants take their photography to the next level. To access this innovative, interactive blog-style sharing site, users just go to www.ShareItWithTamron.com where they can answer regularly posted questions with a blog comment that includes the respondent’s relevant photos and the stories behind them. The kick-off question is a midwinter classic: “Just how cold is it really? Show us your ‘freeziest’ winter shots and tell us all about the latest temps where you live or vacation.”

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Press Release Posted: Jun 30, 2010 0 comments

Creative Light is now introducing a new series of Deluxe Reflectors. Their special shape
and handles make it even easier to shoot on location.

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