Jon Sienkiewicz

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Jon Sienkiewicz Posted: Apr 01, 2009 0 comments

Upon first inspection, Adobe’s Photoshop Express could be mistaken for an attempt to popularize a diluted version of the image-editing software we all love and can’t live without.

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Jon Sienkiewicz Posted: Apr 01, 2009 0 comments

SBA means “Shake Begins At”—the level at which camera movement makes your images lose the sharpness battle.

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Jon Sienkiewicz Posted: Feb 01, 2009 0 comments

My friend wanted to begin shooting digital images of small objects for his company’s website, so he asked me to get him a deal on an expensive, full-frame D-SLR. The images were to be used primarily online at low resolution, and occasionally in an HTML e-mail newsletter. They were using a professional photographer to shoot the artwork for brochures, packaging, and their trade show booth.

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Jon Sienkiewicz Posted: Feb 01, 2009 19 comments

Grey market goods are products that were manufactured to be sold outside the US but, because of pricing inconsistencies, made their way to our shores to compete with merchandise that was localized for our market.

Ah, the lure of the bargain. Everyone wants to get the most for their money, and some folks are willing to take significant risks to stretch their budget. That’s why...

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Jon Sienkiewicz Posted: Nov 01, 2008 0 comments

The man at the discount store carefully examined every item on the rack, pulling each forward while scrutinizing it with squinted eyes. “It’s harder than finding the right watch battery,” he said under his breath. “There are plenty to choose between, but which is the right one?”

I found out later he was looking for a high-capacity SDHC card for his...

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Jon Sienkiewicz Posted: Nov 01, 2008 0 comments

Someday an innovative manufacturer will market a memory card that changes color as it fills with images, then changes back again when it’s downloaded. Such a feature would make it easier to determine which cards are ready for formatting. That wouldn’t stop us from accidentally deleting a keeper now and again, but it might help us steer clear of total calamity. However, until...

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Jon Sienkiewicz Posted: Apr 01, 2008 0 comments

Now that you've mastered the standard zoom lens that came with your D-SLR, you have to be asking yourself "what's next?" You bought a D-SLR instead of a compact camera so that you could change lenses. The question is: which lens to buy first? The answer is easy, but it all depends on what kind of pictures you like to take.

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Jon Sienkiewicz Posted: Mar 01, 2008 1 comments

Shooting JPEG images is similar to shooting color negative film and handing the roll to a photo lab for processing and printing. The results--overall--are generally good. But someone else is making decisions about sharpness, white balance, saturation, and other vital parameters that determine how the final image looks. In the case of digital cameras, a group of engineers...

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Jon Sienkiewicz Posted: May 01, 2007 0 comments

You have a bag full of lenses, but you need a pair of binoculars, too. Binoculars are a true "crossover" accessory that are useful when you're out taking pictures--but are equally useful when pursuing other pastimes, like watching your kids play soccer, or checking out the birds that frequent your back yard feeder.

Externally, binoculars look...

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Jon Sienkiewicz Posted: May 01, 2007 0 comments

Manufacturers/Distributors
S. Bower, Inc.
(800) 446-7244
www.bowerusa.com

Bushnell Corporation
(800) 423-3537
www.bushnell.com

Canon U.S.A., Inc.
(800) 652-2666
http://www.usa.canon.com"...

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