Quite a few weeks ago I was invited to contribute my prognostications for photography in 2009, an annual feature in Shutterbug I usually participate in. In early fall of 2008 what I was seeing of the world, I was loath to say what the next day would bring much less the next year, so I declined to participate as usual. Today with 2009 just a few days hence, I am no more inclined to participate in prognostication of what the future next year will bring. Although I would like to indulge in the hope change could produce, but every time I turn on the TV news or read the newspapers I hear the same prayers to the ideological economic gods that have been worshipped for the last 30 years and brought us to where we are today. Being a poor relation of the media myself, and although I try to serve a useful mission to the community of readers I serve, all but a few magazines today are the communities of people they once were, and now just cogs in a corporate conglomerate wheel that turns only to grind out a bottom line profit. For most whether on-line, on the tube or still on the newsstand, those who are still speaking continue to voice the ideas of the past, and to me it reflects a lost generation in time since 1980, that thankfully came to an end in this last election and economic crash of 2008. To me the question is will the old-fashioned ideal of an editorial purpose be renewed to make what is espoused by those in the media again serve the community of people who are the listeners, the readership of a magazine or will there only principle remain the number at the bottom line of a corporate ledger.