General Electric Co. (GE) and corporate newcomer General Imaging Co. announced
the two companies have reached an exclusive worldwide licensing agreement by
which General Imaging will design, manufacture and distribute an all-new line
of GE-branded digital cameras.
in Torrance, Calif., General Imaging brings together a variety of photo industry
veterans. Komiya is a former president of Olympus Imaging Corp. Leading sales
efforts in North America will be Rene Buhay, a former vice president of Global
Sales for ArcSoft who had also headed North American sales for both Samsung
and Ricoh. Noted industrial designer Takeyoshi Kawano will be the company's
chief designer. Kawano's design credits include the Sony Walkman, the Sony VAIO
computer, and the Olympus Stylus camera series.
"Style will play an important part in our product development," Kawano
noted. "Consumers are demanding not just advanced features but stylish
designs. We're responding to that demand with cameras that are a statement of
style and at the same time have all the latest technology."
According to Kawano, advanced features such as image stabilization, high ISO
sensitivity, and panoramic stitching will be standard on all models. Entry-level
GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD
screens. Higher-end GE cameras will offer up to 12 megapixels of resolution
and 3-inch LCD screens. A photo printer will also be included in the line.