A new generation of photographers are reinventing photography with mirrorless digital cameras. They no longer differentiate between still and motion pictures; theirs is a seamless view of photos and videos. By thinking outside the established paradigms of photography from capture to display—they increasingly focus on the seamless integration of still and video, mobility, fast social sharing, and spontaneity. This generation is defined not by age or tradition but by the desire to make creating unique visuals a vital part of their lives and professions.
From its earliest days, Canon realized that in addition to providing professional photographers with world-class imaging products, those products should be backed up with world-class service and support. Canon’s goal has always been to pay attention to all customer touch points, and not only meet expectations, but exceed them.