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The new Leica SOFORT 2 is a digital camera that can print. And it's an instant camera that saves digital images. It can even connect to Leica's FOTOS app and print images shot with a different Leica camera. Plus it comes in three colors, including a drop-dead gorgeous red. What more could one ask for?

Leica just introduced the heavily rumored new Leica SL (Typ 601) mirrorless camera system, which includes a brand new “Leica L” lens and more dedicated full-frame glass to come in the near future. Leica has designed the SL to take on not just rival mirrorless cameras but to, potentially, lure pro DSLR users to switch to this high-end system, which combines what the company claims to be the fastest autofocus on the market with a speedy 11fps burst rate and 4K video capture.

For more than 100 years, Leica cameras have been heralded as the most covert, inconspicuous image capturing instruments known to the world of photojournalism. Now Leica has introduced the Leica M10-P digital rangefinder, an ultra-stealth version of the M10 that ratchets up the very definition of candid photography.

Leica Camera AG, Solms presents the LEICA M9, the world’s first digital rangefinder camera with a full-format 24 x 36mm sensor. As the world’s most compact full-format system camera, the M9 extends the legendary heritage of the Leica rangefinder M System and unites over 50 years of continuous technical improvements to the system with the best in cutting-edge digital technology.

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This morning Leica unveiled what they call “a revolution in portrait photography,” in the form of a high-speed Noctilux-M 75mm f/1.25 ASPH lens, featuring a fast maximum aperture and the promise of exceptional image quality, unique bokeh, and a price to match.

The Leica M8 marks the digitization of the famous Leica M line of rangefinder
cameras. The 10+ MP sensor, designed specifically for this camera, has a "native"
speed of 160, with a maximum ISO setting of 2500. Available later this year,
the M8 retains the classic Leica rangefinder look and feel, even down to the
baseplate cover removal for insertion of the memory card. Standard M lenses
made since 1954 will fit the mount, with a 1.33 focal length multiplication
factor. A new lens, the Tri-Elmar 16-21mm, has been introduced with the camera
as well. This, and all lenses made by Leica from July 1, 2006 onwards will have
special 6-bit coding on the bayonet ring, allowing lens data and special processing
instructions to be transferred to the image processor. Lenses made prior to
that date can be retrofitted with the coding, but can be used without it as
well.

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