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Shutterbug Staff Posted: Oct 04, 2007 0 comments

onOne Software, Inc., announces two new digital imaging software plug-ins --
PhotoTools and PhotoTools Professional Edition. onOne Software's new PhotoTools
is a Photoshop plug-in that utilizes the power of Photoshop Actions to provide
a wide range of imaging tools including effects, corrections and production
automation in a full-featured interface. PhotoTools allows users to preview
effects individually or combined/stacked together in a layer-like configuration
as well as save their favorite combinations as presets to be used in the future.

PhotoTools and PhotoTools Professional Edition will faithfully
reproduce camera filters like neutral density, color correction and polarization
as well as darkroom techniques and alternative processes like solarization,
cyanotype and palladium printing as well as many paper toners. PhotoTools even
includes cinema looks popularized by Hollywood movies.


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Press Release Posted: Apr 09, 2010 0 comments

Free updates for Plug-in Suite 5, PhotoTools 2.5, Mask Pro 4.1 and PhotoTune 3 owners are now available for immediate download. The Plug-in Suite 5.0.1 release provides several updates to correct known issues, including:


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Press Release Posted: Apr 10, 2012 1 comments
Three new Lightroom 4 Preset Packs are now available from the onOne Marketplace. These preset packs have been developed with the new Lightroom 4, released earlier this week, to take advantage of its new and improved Develop Module tools and to help photographers work more quickly and easily while expanding their creative options.

Now Available
Nicole Young Film Presets for Lightroom 4– Developed by Nicole Young, lifestyle and food photographer, this pack of presets takes images back in time. Hints of film grain with touches of contrast and cross processing add a beautiful retro feel to portraits, landscapes, or any image.

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Shutterbug Staff Posted: Jan 15, 2007 0 comments

onOne Software, Inc. has announced the spring 2007 availability of Genuine
Fractals 5. In addition, anyone who purchases Genuine Fractals 4.1 or Genuine
Fractals Print Pro 4.1 on or after December 18, 2006 will receive a free upgrade
to Genuine Fractals 5 once it becomes available.

The new version of onOne Software's flagship product Genuine Fractals
will feature several new improvements and workflow enhancements including:


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Shutterbug Staff Posted: Dec 12, 2006 0 comments

onOne Software, Inc. has announced the availability of the new "Pro Photo
Essentials" software package featuring onOne Software's Genuine Fractals
4.1, Mask Pro 4, Intellihance Pro 4.1 and PhotoFrame Pro 3 Photoshop plug-ins
and iView MediaPro 3 digital asset management software.

Available starting December 8, 2006, this offering applies to the Mac and Microsoft
Windows versions of iView MediaPro 3, Genuine Fractals 4.1, PhotoFrame Pro 3,
Mask Pro 4 and Intellihance Pro 4.1. The price is $499.95 ($838.80 if purchased
separately for a savings of $338.85). A special introductory price of $374.95
is available directly from onOne Software's web site (
only through December 31, 2006.

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Staff Posted: Oct 31, 2008 0 comments

onOne Software, Inc. announces the immediate availability of two upgrades to their award-winning PhotoFrame plug-in. PhotoFrame 4 Professional and Standard Editions are designed to help photographers add the perfect finishing touch to digital photos.

Now supporting Adobe Photoshop Lightroom 2 and Apple Aperture 2.1, PhotoFrame 4 helps photographers of all skill levels quickly and easily create one-of-a-kind works of art with their images. PhotoFrame 4 adds details once mastered only in the darkroom like unique edge effects, frames, borders, adornments and texture overlays. Expanding upon onOne Software’s award-winning plug-in for Adobe Photoshop software, PhotoFrame 4 delivers hundreds of new frames, including exclusive content from professional wedding photographers Kevin Kubota and Vicki Taufer, that today's digital photographers are demanding for their professional and personal work.

PhotoFrame 4 also includes a new easy-to-use frame library with new library management options, updated user-interface, cutting-edge new content, new output options for added user control, and more.

New Features in PhotoFrame 4
New Frame Library – The new Library window in PhotoFrame 4 lets users easily search, browse and preview frames, backgrounds, textures and adornments on their image in real time. Users can immediately see just what each frame selection will look like with their image. A new streamlined light table style view allows users to search and sort frames quickly. With the improved preview quality users can zoom in and choose the best frame for every photo.

New Library Management Options New in PhotoFrame 4 is the ability to change the location of the frame library. Photographers can choose the drive and location and even automatically relocate the library later if needed. In addition, photographers who create and add their own frames can have them automatically added to the PhotoFrame 4 Library making them easier to find in the future.

New & Optimized Content – New cutting-edge content has been added to onOne Software's PhotoFrame 4 allowing photographers to add an exciting and modern look to their photos and albums. The new content includes more realistic film edges along with new texture overlays, backgrounds and adornments. Additionally, the frame content in PhotoFrame 4 has been completely re-mastered providing photographers with a higher quality preview when choosing the best frame for their photo.

New Output Options – The new options palette allows photographers to control how the frames are applied to their photo. Frames, overlays and adornments can be added to the current layer, or a new layer. In addition, frames can be rendered to their own layer allowing for further adjustments or editing in Adobe Photoshop software. Frames from PhotoFrame 4 can even be applied as a layer mask allowing photographers to selectively blend multiple layers together. The output quality of frames in PhotoFrame 4 has been improved for large images and the on-screen preview even displays the layer options just like they will appear in Adobe Photoshop.

Integration with Adobe Photoshop Lightroom 2 and Apple Aperture 2.1 Photographers using Lightroom 2 or Aperture 2.1 can easily access their favorite frames, overlays and adornments from within each application. Photographers can apply a preset to a single photo or an entire batch of photos. They can even open one photo to adjust the frame settings and then apply it to a selection of additional images. The integration between Lightroom 2 and PhotoFrame 4 Professional Edition requires Photoshop CS2, Photoshop CS3 or Photoshop CS4. The integration between Aperture 2.1 and PhotoFrame 4 Professional Edition does not require any additional host applications.

Resizing and Adjusting Multiple Frames PhotoFrame 4 allows photographers to mix, match and combine up to 32 frames together in layers just like in Photoshop. With PhotoFrame 4, photographers can select multiple frame layers and adjust their size, orientation, rotation angle, opacity and more in a single step. Additionally, the background image layer can now be adjusted separately to fit perfectly within the combination of edge effects being added.

Availability and Pricing
PhotoFrame 4 comes in two variations – a Professional Edition and a Standard Edition, which are available for $259.95 and $159.95 respectively direct from onOne Software and select, authorized resellers in the United States and around the world. 

The Professional Edition of PhotoFrame 4 includes all of the functionality of the Standard Edition and adds additional frame, edge and adornment content from some of the top wedding photographers and Photoshop gurus in the industry as well as support for Adobe Photoshop Lightroom 2 and Apple Aperture 2.1.

Both editions of PhotoFrame 4 are immediately available for electronic download direct from onOne Software and from authorized resellers in DVD format.


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Staff Posted: Jan 14, 2009 0 comments

onOne Software announced the immediate availability of Genuine Fractals 6 Professional Edition and Genuine Fractals 6 Standard Edition. Powered by patented resizing technology, Genuine Fractals can resize digital images over 1000% with no loss in sharpness or detail. Genuine Fractals 6 adds new features designed to help photographers get the best enlargements possible, including a new gallery wrap function, batch processing, tiling for smaller printers, and support for Adobe Photoshop CS4, Adobe Photoshop Elements, Adobe Photoshop Lightroom 2 and Apple Aperture 2.1. 

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Shutterbug Staff Posted: Jan 03, 2007 0 comments

onOne Software, Inc., has announced that Mask Pro 4 -- the upgrade to
the company's digital image masking plug-in Mask Pro 3 -- will begin
shipping on November 18, 2006. Mask Pro 4 provides a complete collection of
Photoshop plug-in tools that allow users flexibility when tackling the most
challenging masking job. And this new version focuses on teaching the user how
to best use each comprehensive toolset for masking a wide range of images.


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Staff Posted: Mar 13, 2009 0 comments

onOne Software, Inc. has announced the immediate availability of PhotoTools 2 Standard and Professional Edition. PhotoTools 2 is a flexible yet powerful plug-in for Adobe Photoshop CS2, CS3 and CS4 that utilizes the power of Photoshop Actions to provide a range of imaging tools including effects, corrections and production automation in a full-featured interface. The new features in PhotoTools 2 include:

  • An expanded range of photographic effects
  • A significantly improved effects library
  • New masking capabilities directly within PhotoTools 2
  • The ability to apply the hundreds of PhotoTools 2 effects to video files within Photoshop CS3 Extended and Photoshop CS4 Extended
  • A new Export plug-in for Lightroom 2 and Aperture 2.1 within PhotoTools 2 Professional Edition
  • Quick access to the onOne Exchange community site for downloading new effect presets


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Staff Posted: Mar 20, 2009 0 comments

onOne Software, Inc. announced the immediate availability of Plug-in Suite 4.5 and FocalPoint 1.1.  Plug-In Suite 4.5 is the latest version of onOne Software's Photoshop® plug-in collection, which combines the recently announced FocalPoint 1.1, Genuine Fractals 6 Professional Edition, PhotoTools 2 Professional Edition and PhotoFrame 4 Professional Edition in addition to Mask Pro 4 and PhotoTune 2.2.


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Press Release Posted: May 14, 2010 0 comments

Bokeh: The Science of Focus and the Art of Blur with Vincent Versace


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Press Release Posted: Jul 01, 2014 0 comments
OnSlot is an innovative cleaning system which attaches to the hot shoe of your camera. OnSlot is designed specifically for cleaning any electronic glass such as LCD screens on digital cameras, but OnSlot can also be used to clean screens on laptops, tablets, smart phones and many other devices.
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Steve Meltzer Posted: Mar 31, 2015 0 comments

A few weekends ago, the French Culture Minister Fleur Pellerin visited Paris’s spectacular Musée d’Orsay to see an exhibition of art by the Post-Impressionist painter Pierre Bonnard. The d’Orsay houses France’s largest collection of Impressionist and Post-Impressionist art and for years it has had a strict ban on photography. However when Madame Pellerin arrived at the show she liked what she saw so much she photographed several of her favorites and posted them to her Instagram feed.

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Shutterbug Staff Posted: Mar 22, 2005 0 comments

Goldstone, president and CEO of 30 Minute Photos Etc., Irvine, Calif., USA, reports
"Operation Photo," appealing to U.S. photographers to donate older model
digital cameras and accessories to families of military service members distanced
from loved ones, has been extended through July 4. Since its launch a few weeks
ago, Operation Photo has provided approximately $110,000 in donated digital cameras
to military families through
"We needed to extend the deadline because there are so many more military
families requesting the cameras," Goldstone says.


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