March 28, 2006

April Table Of ContentsIn This eNewsletter:
Commentary - PMA Coverage in our June, 2006 Issue
Industry Perspective- Breaking the Four-Minute Mile
What's New This Month - Product News from PMA
Test Report - Software - DCF Full Spectrum
How To - Histograms in Levels: Diagnostic Tool & Quick Fix in One
Vote! - Will you make the choice on your next inkjet printer based upon the ink type it uses?

Workshops & Contests - Learn and Show
Shutterbug Forums - Your Photo & Digital Imaging Source

This ENewsletter Brought To You By:

MicrotekPhotodexFocal Press Collages.netonOne SoftwareSilverOxide

PMA Coverage in our June, 2006 Issue
by George Schaub

I wanted to give you a Coming Attraction of our June, 2006 Shutterbug issue. It’s filled with new products, trends and technology from the recent PMA Show in Orlando, FL. This is the biggest photo/imaging trade show in the US, and we had a team of reporters covering every facet of the event. We have reports on new digital SLRs, lenses, scanners, printers, lighting, film and our ever-popular “Weird and Wonderful”, products only a photographer could love.

We have been posting new product news on our web site daily ( during and since the show, but there were so many to cover that we thought we’d give you a sampling of what’s to come in our big June show report issue. Subscribers will get this issue in late April/early May, 2006, or you can pick up a copy on your newsstand in the first week of May.
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Introducing The Microtek ScanMaker® i800 Pro Design, a powerful flatbed scanner with world-class features, performance and Microtek’s exclusive EZ-Lock™ spring actuated film holders that keeps film perfectly flat.
Now with full Silverfast Ai scanning software and IT 8 calibration targets for professional results when scanning negatives, slides or prints.

Breaking the Four-Minute Mile
By Ron Leach, Publisher

We recently returned from the 2006 PMA Convention and Trade Show in Orlando, FL—the largest annual international trade show in our industry. With over 600 exhibitors, 20,000 attendees, and more than 200 educational sessions, this four-day event is pretty much a “must see” for everyone in the imaging business.

As always, an abundance of new software and hardware technologies were introduced at PMA, as well as even a few film-related products. Perhaps the most striking trend this year was the accelerating reduction in the prices of entry-level digital SLRs from a number of manufacturers. With several digital SLR kits (a body and a zoom lens) priced under $600, photographers can now step up to the versatility of digital SLR photography for less than the cost of last year’s full-featured, fixed-lens “prosumer” cameras.
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ProShow Producer

ProShow Producer allows you to create stunning DVD slide shows to sell to clients or use as a marketing tool for your photography business. Add photos, videos, and music to any show. Producer has helped thousands of photographers to make more money and get maximum exposure. Download a free trial today.


Launch of Limited Edition Hasselblad 503CWD Anniversary Kit
In recognition of the centenary of Victor Hasselblad's birth on March 8, 2006, Hasselblad has announced the Hasselblad 503CWD Anniversary Kit.

Easy-to-Use Monitor Calibration Tool From Pantone
Pantone, Inc. has announced the availability of huey, an easy-to-use monitor calibration tool developed in partnership with GretagMacbeth.

New Panasonic Digital Camera Features Optical Image Stabilization And 12X Optical Zoom
Panasonic has introduced the latest of their “super zoom” models, the six-megapixel DMC-FZ7.

SanDisk Doubles Capacity Of Its SanDisk Extreme III
SanDisk Corporation announced the addition of new card capacities to its Extreme III line of flash cards for professional digital cameras that are double the highest capacity points currently available.

Tamron AF70-300MM F/4-5.6 Di LD Macro 1:2
Coming this spring, the new Tamron AF70-300mm F/4-5.6 Di LD Macro 1:2 features a Di optical system designed for both digital and film cameras.

Sigma 17-70mm F2.8-4.5 DC Macro
MACRO lens, an ideal large aperture standard zoom lens for digital SLR cameras featuring an APS-C size image sensor.

Focal Press

Your all inclusive guide to Paint Shop Pro X! Master all the new features in version X. Focal Press provides you with the basics and extra tips to help you build upon those to create perfect images.

Visit Focal Press to take advantage of this special offer and save 15%.

DCF Full Spectrum
Does It Bridge The Gap Between RGB And The Eye?

by George Schaub

According to the folks at Tribeca Imaging Laboratories (TIL), digital cameras (and I might add many types of film) “can’t see purple.” They go on to say, “The digital color model generates a limited spectrum. Any user can confirm this by simply pointing a camera at a deep blue or purple object and comparing the colors on the camera’s LCD or computer screen to the original subject.”

While those of us who have tried to photograph chrysanthemums on film in the past know about this purple thing, the TIL crew decided to do something about it. They conducted years of research and came to the conclusion that the issue is not camera specific. Indeed, they concluded that the limited spectrum response was common to all digital cameras, dubbing digital color “universally inaccurate.” Their response is the DCF Full Spectrum plug-in for Adobe’s Photoshop, which works on both Mac and PC platforms. They claim that by using DCF Full Spectrum in Default mode that the photographer will get the most accurate possible colors from digital images, shot in sRGB or Adobe RGB.
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Histograms in Levels: Diagnostic Tool and Quick Fix in One
by George Schaub

While some images demand lots of time to get right after exposure, some require just a quick move of a slider to reveal all their potential color and tonal quality. Of course, you can always go in and refine the image after the initial fix, but laying a good foundation for further work is always the best course. In this quick web how-to we’ll explore one of the easiest and most efficient ways to get exposure and often color and contrast right in one easy step.

This technique has been called “filling the gamut” and it uses a tool available in both full Photoshop and Elements called Levels. When you open Levels (either from Image>Adjust or Layer>New Adjustment Layer>Levels) you get a Histogram with three sliders underneath it. A Histogram is a graphic representation of the tonal values in the image. The left side is the darker values, and the slider on the left is called the Black Point slider; in the center is the medium tonal values, with a Gray slider; and on the right are the highlights, with the White point slider. The way you manipulate these sliders is key to image control.
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With the onOne Software Photoshop Plug-In Suite, you get 4 must-have plug-ins for Adobe Photoshop CS and CS2 including the all-new Genuine Fractals 4.1 that allows you to create extraordinary enlargements from your digital images. You also get Mask Pro, PhotoFrame and Intellihance Pro all for one low price.

At the recent PMA Show both Canon and HP introduced pigment-ink desktop printers, joining Epson in that arena. From what you understand as the difference between dye-based and pigment inkjet printers, will you make the choice on your next inkjet printer based upon the ink type it uses?
Please comment briefly on the features you look for in a desktop photo printer.
SilverOxide introduces its first color enhancing filter, Color Landscape. The filter acts on digital images the way the polarizer does in the analog world. Use the coupon code of COLORL06 to save $40. And check out our new printing demos for Tri-X and HP5. Visit us at

Blue Pixel Presents Nature’s Best Photography Experience
Nature’s Best Photography™ Experience is a Unique Educational and Instructional Event Appropriate for Digital Photographers of All Experience Levels.

"Capture the Coast" Photo Contest
Photographs, taken by amateurs, may include landscape, lifestyle, portrait, motifs (coastal details), and people.

Digital Photography Workshops - Understanding Digital Photography
The mastery of digital imaging concepts and technology is essential for anyone working within the photographic arts today.

Anchell Photography Workshops
Steve Anchell is a contributing writer to Shutterbug and Rangefinder magazines. He is also the author of The Darkroom Cookbook and is working on a companion title, The Digital Cookbook. He has been teaching photography since 1979. For more information visit his website at

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