LATEST ADDITIONS

onOne Software, Inc announced FocalPoint 2, an Adobe Photoshop plug-in for simulating depth-of-field and selective focus.

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DxO Labs is pleased to announce the immediate availability of DxO Optics Pro version 6, its award-winning software solution for demanding photographers. This new version provides the best-ever images from extreme ISO shots and further extends optical fault correction, while increasing both accessibility and productivity.

DxO Optics Pro 6 will be offered with an exceptional 33% introductory discount through December 31, 2009.

While camera manufacturers keep competing for high ISO performance, DxO Labs now offers the image processing technologies which are critical to delivering top-notch image quality from such extreme ISO shots.

In low-light conditions, photographers must choose between using low ISO and risking unnatural flash lighting or camera shake, or using high ISO settings with its typical image noise and loss of colors and details. But now, thanks to a new technological approach, DxO Optics Pro 6 sets a new bar for RAW conversion: photographers can push their cameras to the ISO limits and even beyond - as much as one to two stops above their usual ISO settings! - and still get great photos without any noticeable loss in image quality.

DxO Labs' new de-noising technology significantly extends the effective dynamic range and best leverages the higher bit-depth that modern sensors provide. Cleaning noise out of dark regions of the images allows photographers to digitally relight them (e.g. using DxO Lighting tool).

DxO Optics Pro has long been recognized for its unrivalled automatic optical fault correction based on DxO Optics Modules - laboratory-grade mathematical models characterizing the optical faults of each particular camera & lens combination which are computed for each focal length, each aperture, each focusing distance, etc. More than 1600 DxO Optics Modules are available today and can now be automatically detected and downloaded to the application - and this number is growing at an accelerated pace.

Also, for photographers who desire to adjust optical correction for a creative purpose, or to handle lenses that are not calibrated yet, DxO Optics Pro 6 now provides controls to manually adjust distortion, vignetting, chromatic aberrations, and sharpness (USM) for any lens.

As DxO Optics Pro expert users always look for more precise controls, DxO Optics Pro 6 features an additional fine detail adjustment which specifically deals with the preservation of high spatial frequency texture and details of the images - another demonstration of DxO Labs' consistent effort to bring the best to the optical faults correction so photographers can obtain the most perfect images.

DxO Optics Pro 6's user interface has been revamped to ease the first hands-on experience for beginners, providing them with the easiest RAW Conversion tool delivering best quality without the pain. For experts and professional photographers, productivity and control levels have also been improved.

Both the Standard and Elite editions of DxO Optics Pro 6 add support to the Olympus D-SLR family, along with latest Sony and Nikon cameras:

• Olympus E3, E30, E410, E420, E450, E510, E520, E620,
• Sony A230, A330, A380,
• Nikon D300s.

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The Lowel Blender is said to be is the perfect solution for todays ‘run & gun’ video lighting needs.

Twin array’s of color accurate LED’s, in daylight & tungsten color temperatures, are mixed via 2 rotary
controls on the back of the unit and give the perfect blend of color to match a mixed light source environment.

Shooting in a daylit lobby with a hanging tungsten chandelier? Put beautiful fill-light on your talent that’sall tungsten, or all daylight, or more importantly, that perfect mix of the 2 that suddenly makes your shotlook naturally lit. Blender makes location lighting intuitive, just dial it ‘till it’s right.

The lamphead’s compact size (4 x 3 x 3”) makes it small enough to fit on a camera-top stud, or easilyheld on a pistol grip, or compact stand. It can be powered by popular video camera batteries, or
its own compact AC supply. Blender™ comes with a selection of hard plastic front diffusers for softening & diffusing the mixed output. 1 & 2 light packs in carry bags are available, as well as a more traditional
1 light kit. Originally designed by videographer Tom Robotham, the Lowel Blender is the location light your HD camera has been waiting for.

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Lensbaby announced the addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each new optic is available for use with the Lensbaby Composer and Muse.  In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freak.

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