LATEST ADDITIONS

“Day rate is not an accurate measure of photography cost, as it does not include expenses. Day rate does not transfer usage or licensing rights, the real sale in commercial photography.”

“What do you charge?” There is something about that much anticipated, yet dreaded question that causes many photographers distress. There are probably a dozen psychological reasons for this feeling. Rather than take on those feelings, which is beyond my ken and that of this magazine, I’d like to look at specific actions and steps you can take to improve your behavior when it comes to pricing and asking for money.

The NEW Joy of Digital Photography, now revised and updated, is a complete guide to all the essential aspects of taking, sharing, and editing digital images—with information on the most recent technological advances.

Examining all aspects of digital photography, from how to use your camera to lighting and compositional considerations to downloading your pictures and enhancing color, author and photographer Jeff Wignall presents easy-to-grasp explanations of technique, introductions to exciting new imaging technology, fun diagrams, and spectacular pictures in a creative, inspirational approach. Here’s a short excerpt that might give you a sense of what this 288-page book offers.—Editor

Photo/Graphic Edges (PGE) from Auto FX Software has been with us for many years and the company recently released their latest version, 7.0, Platinum Edition ($249, stand-alone and plug-in; $129, upgrade for owners of Version 5 or 6). The interface is identical to that used by all Auto FX Photoshop plug-ins. If you already use another Auto FX plug-in, such as Mystical Lighting or Mystical Focus, learning to use PGE should be easy. Even if you’re not familiar with Auto FX products, you’ll likely find the interface to be very straightforward and uncluttered, with plenty of room to work on your images.

Shooting architecture has always been a complex matter and while the challenges remain the digital medium has helped overcome many hurdles. Challenges such as color balance, lighting consistency, and the need to hide every single light and cord have been lessened. In this article I will describe one challenge that exemplifies how I now use digital to make images that would have been logistical nightmares in the past.